Consumers Being Misled Over Bioavailabity of R... ( Longevinex(R) One Of Few Dietary ...)

Consumers Being Misled Over Bioavailabity of Resveratrol

Date:1/9/2008

Longevinex(R) One Of Few Dietary Supplements To Provide Quercetin To

Improve Instant Availability of Resveratrol

SAN DIMAS, Calif., Jan. 9 /PRNewswire/ -- In response to consumer inquiries emanating from a misleading press release issued by a competing dietary supplement company, which falsely claims quercetin inhibits the bioavailability of resveratrol, Longevinex(R) provides the following information.

"Quercetin is one of the secrets of red wine. It works in tandem with resveratrol to make it more instantly available to tissues throughout the body," says Bill Sardi, spokesperson for Longevinex(R), maker of a leading brand resveratrol dietary supplement.

A recently issued press release by a competing dietary supplement company, falsely claims quercetin inhibits bioavailability of resveratrol. "With no scientific substantiation for their claim, they are misleading many consumers," says Sardi.

"This distorts the science," says Sardi. Eight years ago researchers in Italy showed that quercetin is about ten times better at inhibiting immediate attachment of resveratrol to sulfur and glucuronate molecules in the liver than other molecules found in red wine and therefore "improves the bioavailability of resveratrol." Interested consumers can examine the evidence for themselves at the National Library of Medicine, here: [Xenobiotica 2000 Sep; 30(9):857-66 (http://www.ncbi.nlm.nih.gov/pubmed/11055264?ordinalpos=2&itool=EntrezSyste m2. PEntrez.Pubmed.Pubmed_ResultsPanel.Pubm); 2000 Nov; 30(11):1047-54 (http://www.ncbi.nlm.nih.gov/pubmed/11197066?ordinalpos=1&itool=EntrezSyste m2. PEntrez.Pubmed.Pubmed_ResultsPanel.Pubm); 2000 Jun; 30(6):609-17 (

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