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Consumer Reports Poll: 66% of Americans Blindsided by Cost of Drugs; Many Not Taking Needed Medications
Date:3/17/2009

irect-to-Consumer Drug Advertising

"The pharmaceutical industry undermines generic drugs very effectively through advertising and free samples of brand-name drugs, while using more subtle tactics to tell patients and doctors that generics are something to be afraid of," said Dr. Santa.

  • One fifth of people who regularly take a prescription medication have requested a drug from their doctor that they had seen in a drug ad and the majority (67%) said their doctor wrote the prescription.
  • Eighty percent of the same group said they had received free drug samples from their doctors.

Americans Perceive Undue Influence of Pharmaceutical Industry

  • Consumers perceive the undue influence of pharmaceutical companies on their doctors. Those practices raising the greatest concern among consumers were rewarding doctors who write a lot of prescriptions (82%); receiving fully paid trips (77%) or gifts worth more than $50 (76%); and paying for doctors' attendance at meetings (67%).

Washington, D. C., Campaign For Comparative Effectiveness

To underscore the point that some pills work better than others -- and hence the need for rigorous comparisons -- Consumer Reports is staging a display at Union Station in Washington, D.C., from Tuesday, March 17th to Thursday, March 19th. The display at the station's main hall will be easy to spot: Just look for the giant pills running on treadmills. Copies of Consumer Reports Best Drugs For Less will be distributed at Union Station, in addition to four key metro stops, as part of a weeklong Washington D.C. campaign to raise awareness about comparative effectiveness.

Poll Methodology

The Consumer Reports National Research Center conducted a telephone survey of a
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SOURCE Consumer Reports
Copyright©2009 PR Newswire.
All rights reserved

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