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Consultant, HMP Communications Holdings LLC, Announced as Finalist for Best Healthcare Professional Media Brand
Date:7/21/2014

p;  Continued success and reader appreciation of departments such as Dermclinic, What’s Your Diagnosis?®, What’s the ‘Take Home’?®, and Photoclinic—diagnostic quizzes that feature clinical cases, complete with standout color photography

“Our focus this year has been on integrating the print and digital platforms. Consultant continues to be a highly sought after, easy-to-read print source of practical clinical advice for primary care practitioners,” explains Pooja Shah, editor of Consultant. “Now, our website, Consultant360 enhances the Consultant experience. It is a multiplatform, interactive digital forum that delivers breaking news, podcasts and insider perspectives on featured case studies, clinical pearls of wisdom, and live conference coverage—all on a daily basis. We're building a community that gives primary care professionals the tools and knowledge they need to keep abreast of the latest industry updates and stay connected to one another.”

The integration of Consultant’s print and digital platforms was the keystone to the brand’s long-term content delivery strategy. Over the past 18 months, the Consultant360 website completed a full redesign, granted readership access to a massive, searchable image database, launched a tablet version of the journal, and developed an app for their live annual conference, the Cardiometabolic Risk Summit.

“To be nominated for this award is a testament to the hardwork and vision that our Consultant team has aspired to achieve,” said Jeff Hennessy, chairman and chief executive officer, HMP Communications Holdings. “For over fifty years, Consultant has remained a trusted resource and companion for primary care providers. We owe it to our audience to continuously evolve and meet their needs in the name of superior patient care.”

Nomination for the MM&M award comes swiftly on the heels of national recognition for one of Consultant’s sister brands,

Source: PRWeb
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