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Consultant, HMP Communications Holdings LLC, Announced as Finalist for Best Healthcare Professional Media Brand
Date:7/21/2014

Malvern, PA (PRWEB) July 21, 2014

HMP Communications Holdings, LLC (HMP), a leader in healthcare communications and education, is proud to announce the nomination of its primary care brand, Consultant, as a finalist for “Best Healthcare Professional Media Brand” for the Medical Marketing & Media (MM&M) Awards 2014.

Four finalists for each of the 31 categories were selected after two comprehensive rounds of scoring by more than 100 independent industry judges, a diverse panel of leaders and thinkers representing a wide variety of disciplines and backgrounds within the healthcare marketing community. The winners in each category will be announced at the MM&M Awards 2014 ceremony in New York City on October 2, 2014.

Consultant was judged upon several criteria, including innovations to design and format, increases in web traffic and circulation, key feature and standout attributes, and increases in in advertising market share and total revenue. Over the past year, some of the brand’s notable accomplishments include:

  •     A growing daily e-newsletter subscription base, delivered to over 125,000
  •     Significant increase in website traffic—from 85,000 page views (2013) to 300,000 page views (2014) per month
  •     Development of a weekly Pearls of Wisdom e-blast, a single (and often simple) take-away message frames in the context of an everyday clinical scenario
  •     Interactive competitions such as the quarterly Photo Quiz Challenge to engage and award registered participants
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Source: PRWeb
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