Navigation Links
Connextions Cited in Leading Industry Analyst Firm's "Hype Cycle" For Health Care Provider Marketing Applications
Date:7/31/2008

Connextions' Technologies Help plans attract, retain and manage consumers.

Orlando, FL (Vocus) July 31, 2008 -- Gartner, Inc. has identified Connextions Inc. as a Marketing Applications vendor in its "Hype Cycle for Healthcare Payers, 2008" report. Connextions, a business process outsourcing firm, helps health insurance plans to attract, retain and manage individual and small group members.

Since 1995, Gartner has used "Hype Cycles" as a representation of the maturity, adoption and business application of specific technologies. In her 2008 report, Gartner Researcher Vice President Joanne Galimi described marketing functions that "…enhance a healthcare insurer's ability to segment, target and provide more-relevant content to frontline personnel, partners and customers."

As employers continue to reduce or drop group health coverage of workers and as individuals bear greater responsibility for their wellness, health insurance companies are evolving from a wholesale B2B model to a retail B2C orientation.

Connextions' marketing application strategies - based on a deep understanding of the healthcare industry and its work on behalf of several major U.S. health plans - deliver technology-based and human solutions necessary for plans to build an integrated approach to member acquisition, retention and service. Connextions' broad range of consulting and business process outsourcing services increase revenue, decrease operating costs, enhance member persistency and strengthen brand loyalty.

In the Gartner report, Ms. Galimi wrote that health insurers' "marketing strategies must evolve, and investments must shift toward measurable, highly addressable (knowledge about who the customer is) and highly aware campaigns (ability to be aware of responses) to improve response rates within a multichannel campaign management environment for the individual market."

Ms. Galimi also notes, "Product changes...are costly, resource-consuming efforts for the IT and business areas of the health insurer. Therefore, health insurers must include a strategy for the acquisition of individual consumers (including new product development) into their business planning."

In response to Connextions' inclusion in the Gartner report, CEO Jack LeFort said, "We are currently helping several health plans incorporate a consumer-driven marketing model that will enable them to gain competitive advantage through speed to market, lower cost of acquisition and higher member retention. Our strategies are producing industry-leading results and differentiating health plans among all demographics of consumers in the marketplace."

Connextions Inc. is a technology-based business process outsourcing firm with broad expertise in the healthcare industry, assisting well-known health insurance plans and healthcare providers in their efforts to attract, transact with, and retain members. Connextions is a privately held company, and part of the New Mountain Partners II, L.P. portfolio, a private equity fund sponsored and managed by Manhattan-based New Mountain Capital LLC.

About Connextions Inc.:
Founded in 1992, Connextions' more than 2,500 professionals provide technology-based business solutions for a long list of America's best-known corporate and healthcare organizations, including FedEx, Sprint, Mercedes-Benz, Olympus, SanDisk, Kaiser-Permanente, Colonial Penn, Caremark and Aetna. See www.connextions.com.

About New Mountain Capital:
New Mountain Capital, LLC is a New York-based private equity firm investing for long-term capital appreciation through direct investment in growth equity transactions, leveraged acquisitions and management buyouts. New Mountain seeks out the highest quality growth leaders in carefully selected industry sectors, and then works intensively with management to build the value of those companies. See www.newmountaincapital.com.

For additional information:
Gordon G. Andrew
Senior Vice President
Connextions, Inc.
(407) 563-4440
Cell: (609) 987-0200
gandrew @ connextions.com

###

Read the full story at http://www.prweb.com/releases/2008/07/prweb1165804.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Connextions Inc. Works to Ensure CMS Compliance for Medicare Advantage Plan Providers
2. Peacetime use of radioisotopes at Oak Ridge cited as Chemical Landmark
3. Providing Affordable Health Care Coverage Cited as a Top Priority, Commissioner Says
4. Ohio congresswoman cited by American College of Physicians
5. The ScottCare Corporation Completes Acquisition of Rozinn Electronics, a Leading Manufacturer of Cardiac Diagnostic Products
6. Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
7. Leading Child Abuse Center Releases Back to School Tips to Protect Children From Internet Predators
8. Leading-edge body sensor could help produce sporting champions
9. Hospital Quality Info on Web Can Be Misleading
10. AT&T Establishes New Network Services for Leading Medical Liability Insurer
11. Video and Photo: Leading CEOs Launch Alliance With American Red Cross to Strengthen Nations Preparedness for Disasters
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Connextions Cited in Leading Industry Analyst Firm's "Hype Cycle" For Health Care Provider Marketing Applications
(Date:5/28/2017)... ... May 28, 2017 , ... ... proud to announce that Sheldon K. Cho, MD, has joined its Winter Haven ... specialty that concentrates on minimally invasive techniques to treat and manage many types ...
(Date:5/27/2017)... ... May 26, 2017 , ... A May 8 article ... doctor for colds or respiratory issues that are not responsive to antibiotics nevertheless obtain ... doctors may be largely responsible for the problem both in Canada and the United ...
(Date:5/27/2017)... ... May 27, 2017 , ... In any business, follow up is ... of your dental team at presenting treatment, there will always be some patients who ... time and money on best practices when it comes to presenting treatment. After ...
(Date:5/27/2017)... ... , ... Most us are familiar with the sound of occasional popping joints ... Initiative shows that certain people who experience consistent joint popping, grating and grinding ... the opportunity to treat patients before the problem becomes pronounced, potentially hedging off more ...
(Date:5/26/2017)... ... May 26, 2017 , ... The American Parkinson ... more than eighty-nine grant submissions all vying for nearly $1,000,000 in funding that ... field.     , The American Parkinson Disease Association (APDA) is focused on advancing scientific ...
Breaking Medicine News(10 mins):
(Date:5/9/2017)... PORTLAND, Ore. , May 9, 2017 /PRNewswire/ ... company that provides technology solutions to improve the ... reported financial results for the first quarter ended ... that our products enable our customers to identify ... them to intervene before events like heart attacks ...
(Date:5/8/2017)... -- Diplomat Pharmacy, Inc. (NYSE: DPLO)., has completed its acquisition ... care service center company based in Chantilly, ... management programs for leading pharmaceutical manufacturers and health care ... will join Envoy Health Management, LLC , as ... firms, and other service companies. Together, WRB and EnvoyHealth ...
(Date:5/6/2017)... is Stroke Awareness Month and Omron Healthcare is reminding ... prevent a stroke: monitor and manage your blood pressure. ... undetected and uncontrolled hypertension is a leading risk factor ... personal heart health technology, recently evolved its mission to ... and is advancing a national public education effort to ...
Breaking Medicine Technology: