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Connextions Cited in Leading Industry Analyst Firm's "Hype Cycle" For Health Care Provider Marketing Applications
Date:7/31/2008

Connextions' Technologies Help plans attract, retain and manage consumers.

Orlando, FL (Vocus) July 31, 2008 -- Gartner, Inc. has identified Connextions Inc. as a Marketing Applications vendor in its "Hype Cycle for Healthcare Payers, 2008" report. Connextions, a business process outsourcing firm, helps health insurance plans to attract, retain and manage individual and small group members.

Since 1995, Gartner has used "Hype Cycles" as a representation of the maturity, adoption and business application of specific technologies. In her 2008 report, Gartner Researcher Vice President Joanne Galimi described marketing functions that "…enhance a healthcare insurer's ability to segment, target and provide more-relevant content to frontline personnel, partners and customers."

As employers continue to reduce or drop group health coverage of workers and as individuals bear greater responsibility for their wellness, health insurance companies are evolving from a wholesale B2B model to a retail B2C orientation.

Connextions' marketing application strategies - based on a deep understanding of the healthcare industry and its work on behalf of several major U.S. health plans - deliver technology-based and human solutions necessary for plans to build an integrated approach to member acquisition, retention and service. Connextions' broad range of consulting and business process outsourcing services increase revenue, decrease operating costs, enhance member persistency and strengthen brand loyalty.

In the Gartner report, Ms. Galimi wrote that health insurers' "marketing strategies must evolve, and investments must shift toward measurable, highly addressable (knowledge about who the customer is) and highly aware campaigns (ability to be aware of responses) to improve response rates within a multichannel campaign management
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Source: PRWeb
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