Since 1995, Gartner has used "Hype Cycles" as a representation of the maturity, adoption and business application of specific technologies.
In the 2009 report, Gartner Principal Research Analyst Maureen O'Neill described BPO for Market-Differentiating Functions as "functions (analytics and other intellectual services) that afford healthcare insurers access to high value skills and a wider pool of in-demand resources."
"BPO for market-differentiating processes focuses on gaining access to highly skilled resources that can provide opportunities to grow and transform the business," Ms. O'Neil wrote.
Gartner Vice President Joanne Galimi described Marketing functions as those that "…enhance a healthcare insurer's ability to segment, target and provide more-relevant content to frontline personnel, partners and customers."
"To remain competitive, healthcare insurers must focus on leveraging marketing strategies and technologies to cross-sell and upsell to consumers," Ms. Galimi wrote.
In response to Connextions' inclusion in the 2009 Gartner report, CEO Jack LeFort said, "Our strategies and deep commitment to the healthcare industry are producing industry-leading results and differentiating health plans among all demographics of consumers in the marketplace."
For information on how Connextions can deliver higher conversion rates, lower the cost of sales and improve member retention, please contact Rob Panepinto, Managing Director, Client Practice Group, at 407-926-2405, or rpanepinto(at)connextions(dot)com.
Connextions Inc. is a technology-based business process outsourcing firm with broad expertise in the healthcare industry, assisting well-known health insurance plans and healthcare providers in their efforts to attract, transact with, and retain members. Connextions is a privately held comp
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