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Connextions Cited in Leading Industry Analyst Firm's 'Hype Cycle for Healthcare Payers'
Date:8/21/2009

Connextions Help Plans Attract, Retain and Serve Health Insurance Consumers

Orlando, FL (Vocus) August 21, 2009 -- As the economy continues to contract, employers are reducing or dropping workers' group health coverage. This is making individual consumers become more involved in the health insurance decision-making process, as well as carry greater responsibility for their own wellness. In order to stay competitive in this new healthcare economy, these factors are driving health insurance companies to seek new tools and strategies to help them attract, retain and service their members.

Connextions Inc.'s marketing application and business process outsourcing (BPO) strategies are based on a deep understanding of the healthcare industry, as well as partnerships with several major U.S. health plans. They deliver technology-based and human solutions necessary for plans to successfully and seamlessly build an integrated approach to member acquisition, retention and service.

For one major health plan client, Connextions increased the sales lead-to-application conversion by nearly 65 percent and the average member retention save rate by more than 50 percent while also reducing training and implementation times.

Gartner, Inc. has identified Connextions as a sample vendor in the Marketing Applications and the Business Process Outsourcing (BPO) for Market-Differentiating Functions categories in its recently released "Hype Cycle for Healthcare Payers, 2009" report.

Connextions designs and manages flexible programs - driven by its proprietary bConnected technology - that are tailored to help health insurance plans grow, retain and ser
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