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Connecture, Inc. Launches New Technology Package to Increase Health Insurance Carriers' Success in the Online Individual Market
Date:12/11/2009

The ConsumerEdge package offers a variety of products and services designed to better position health insurance carriers to succeed in a post-health care reform environment.

Atlanta, GA (PRWEB) December 11, 2009 -- Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions to the health insurance industry, has launched a new package of products and services designed to bring health insurance carriers and consumers together online.

The a la carte package, called ConsumerEdge, is made up of multiple products and consultative services that address online marketing requirements as health insurance carriers meet the need of the growing individual market segment.

“Technology is imperative as the health insurance market changes,” commented Dan Maynard, President and CEO of Connecture. “The products and services offered in ConsumerEdge not only help carriers succeed in today’s individual market, but they also perfectly position carriers to succeed in a post-reform environment.”

ConsumerEdge products include reporting and analytics tools as well as Plan Advisor, an interactive, dynamic plan selection tool that educates consumers about different health insurance plan options and makes plan suggestions based on the consumers’ needs and preferences. Other products include a mobile broker application, which allows brokers to quote plans from their mobile devices, and electronic signature pad technology, which brings the point of purchase to the consumer and delivers legally binding eSignatures with electronic applications.

“These products, compared with our consultative design and strategy services, will allow carriers to meet consumers on their terms; whether through public and private exchanges, on a carrier’s own website, or through brokers,” said Maynard. “By bringing thi
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Source: PRWeb
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