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Connecture, Inc. Launches New Technology Package to Increase Health Insurance Carriers' Success in the Online Individual Market

The ConsumerEdge package offers a variety of products and services designed to better position health insurance carriers to succeed in a post-health care reform environment.

Atlanta, GA (PRWEB) December 11, 2009 -- Connecture, Inc., the leading provider of web-based sales, service, and process automation solutions to the health insurance industry, has launched a new package of products and services designed to bring health insurance carriers and consumers together online.

The a la carte package, called ConsumerEdge, is made up of multiple products and consultative services that address online marketing requirements as health insurance carriers meet the need of the growing individual market segment.

“Technology is imperative as the health insurance market changes,” commented Dan Maynard, President and CEO of Connecture. “The products and services offered in ConsumerEdge not only help carriers succeed in today’s individual market, but they also perfectly position carriers to succeed in a post-reform environment.”

ConsumerEdge products include reporting and analytics tools as well as Plan Advisor, an interactive, dynamic plan selection tool that educates consumers about different health insurance plan options and makes plan suggestions based on the consumers’ needs and preferences. Other products include a mobile broker application, which allows brokers to quote plans from their mobile devices, and electronic signature pad technology, which brings the point of purchase to the consumer and delivers legally binding eSignatures with electronic applications.

“These products, compared with our consultative design and strategy services, will allow carriers to meet consumers on their terms; whether through public and private exchanges, on a carrier’s own website, or through brokers,” said Maynard. “By bringing this technology to health plans, Connecture is enabling our clients to address the need for an eCommerce business model that is still tied into their back-end systems. This creates a fast and smooth process, from that first click to the delivery of the membership card, and beyond.”

About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture Web site at Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.

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