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Connecture, Inc. Announces Partnership with MedicareCRM
Date:2/9/2010

New partnership addresses the health insurance industry’s need for data-driven automation across all marketing, sales, and enrollment channels of the Medicare market.

Atlanta, GA – Connecture, Inc., the leading provider of Web-based sales, service and process automation solutions to the health insurance industry, today announced a marketing, technology, and reselling partnership with MedicareCRM. Through this partnership, Connecture and MedicareCRM can offer customers an integrated solution via a series of real-time integration points between their online software platforms. The agreement also allows Connecture to resell MedicareCRM as part of the InsureConnect sales automation suite. The joint offering addresses the health insurance industry’s need for data-driven automation across all marketing, sales, and enrollment operations. The advantage for health plans is that the combined end-to-end solution will dramatically reduce acquisition costs and processing time while improving accuracy and increasing customer satisfaction.

MedicareCRM provides Medicare Advantage plans with a complete end-to-end member acquisition platform. The solution includes marketing analytics, sales automation, enrollment and compliance tools, which fully integrate with federal systems at the Centers for Medicare and Medicaid Services (CMS). “As healthcare reform becomes more of a reality, we have seen an increase in interest over the last year for a Medicare-centric CRM solution for our clients with a Medicare Advantage plan,” said David Sockel, Senior Vice President of Sales and Corporate Development for Connecture. “Regardless of potential impacts from healthcare reform, health insurance carriers continue to evaluate technology solutions that will help facilitate new membership growth more efficiently, particularly in the Medicare Advantage market segment. Our partnership is
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