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Confidential Online STD Testing Clinic,, Introduces 'Edu-Tainment' for STD Prevention as Social Networking Changes Dating Scene

CHICAGO and CAMBRIDGE, Mass., Aug. 25 /PRNewswire/ --, the industry's first online confidential clinic to use Web 2.0 technology that exclusively focuses on the awareness, testing and destigmitization of sexually transmitted diseases, is launching a series of avatar and physician-based videos to help consumers navigate its website, learn from medical professionals and better understand their overall risks and testing options.

The Pew Internet Project estimates that more than 80% of Internet users look online for their health information. Recognizing this trend, the site launched in May and since then has reached adult consumers of all ages in every state, addressing the way technology has changed the way consumers access health services.

Making the experience fun and personal, avatars named "Sarah" and "Sean" guide visitors through the site and inform them how online STD testing works in a step by step process.

Clips of "Sean" and "Sarah" debut to an invitation only group at today's HIV Prevention Conference in Atlanta in a presentation called "Voices from the Public and Private Sector on Using New Media in Response to HIV/AIDS" presented by David S. Novak, MSW, senior public health strategist for Manhunt Cares and formerly with the Centers for Disease Control and Prevention. As part of the relationship between and Manhunt Cares, the avatars will appear on, as well as a co-branded site

"In the early days of HIV and AIDS people were literally dying of embarrassment because of their fear of getting tested. With the movement toward consumer directed health online, we are fulfilling an unmet need to offer confidential testing online for eight of the most common STDs, including two that can be done at home. was inspired by the CDC's call to action and the new ways to reach this new tech savvy population. We recognize how technology and social networking has changed the dating scene forever," says Tracey Powell, CEO of

The majority of states in the U.S. this year have seen a rise in STD rates. The CDC recommends that every sexually active woman under 25-years old get tested annually for the most commonly occurring STD, Chlamydia, which is responsible for 3 million new cases each year. Chlamydia can be asymptomatic and is easily treated if detected.

Taking this informational entertainment strategy to a new level and showing the choices consumers have for testing, now avatars and medical experts, such as Dr. Sabrina Kendrick, director of screening for the Ruth M. Rothstein CORE CENTER, welcome visitors by video, provide site tours and share insights about the eight most common STDs.

The industry is taking notice of as the American Social Health Association, an organization that since 1914 has been the nation's voice on sexually transmitted infections, in May awarded its first seal of approval for the quality of the online confidential clinic. ASHA also recently began providing support and counseling services for consumers.


As more consumers turn to the internet for health information, is setting the gold standard for online STD awareness and testing, helping to destigmatize, prevent, and control sexually transmitted diseases by providing choices for STD testing. The online confidential clinic makes it easy for individuals at risk for STDs to get confidential diagnostic testing as well as professional and peer-to-peer referrals. Visit or its sponsored webisode:


In the past five years MANHUNT has partnered with over 400 non-profit community-based health and outreach organizations across the world, offering highly visible banner space and custom MANHUNT profiles, free of charge. Their industry leading health center,, offers practical, relevant health resources and web links for interested MANHUNT members and the GLBTQ community at large.

Contact: Kellee M. Johnson of The Ballast Group, LLC, 312-751-3959,

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