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Confidential Online STD Testing Clinic, getSTDtested.com, Introduces 'Edu-Tainment' for STD Prevention as Social Networking Changes Dating Scene
Date:8/25/2009

CHICAGO and CAMBRIDGE, Mass., Aug. 25 /PRNewswire/ -- getSTDtested.com, the industry's first online confidential clinic to use Web 2.0 technology that exclusively focuses on the awareness, testing and destigmitization of sexually transmitted diseases, is launching a series of avatar and physician-based videos to help consumers navigate its website, learn from medical professionals and better understand their overall risks and testing options.

The Pew Internet Project estimates that more than 80% of Internet users look online for their health information. Recognizing this trend, the getSTDtested.com site launched in May and since then has reached adult consumers of all ages in every state, addressing the way technology has changed the way consumers access health services.

Making the experience fun and personal, avatars named "Sarah" and "Sean" guide visitors through the getSTDtested.com site and inform them how online STD testing works in a step by step process.

Clips of "Sean" and "Sarah" debut to an invitation only group at today's HIV Prevention Conference in Atlanta in a presentation called "Voices from the Public and Private Sector on Using New Media in Response to HIV/AIDS" presented by David S. Novak, MSW, senior public health strategist for Manhunt Cares and formerly with the Centers for Disease Control and Prevention. As part of the relationship between getSTDtested.com and Manhunt Cares, the getSTDtested.com avatars will appear on manhuntcares.com, as well as a co-branded getSTDtested.com site www.getstdtested.com/manhuntcares.

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SOURCE getSTDTested.com
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