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Conference Focuses on Aligning Two Smartest, Most Expensive Operations
Date:3/2/2010

Marketing and Sales Alignment Executive Forum launched by Corporate Visions

Incline Village, NV (PRWEB) March 2, 2010 -- Corporate Visions has joined forces with two other thought-leading companies, Corporate Executive Board and Accenture, to put together a unique Marketing and Sales executive event taking place October 7-8, 2010 in Lake Tahoe.

One thing that makes this conference unique is that each attendee receives a custom benchmark audit on how their company’s Marketing and Sales departments are aligning for maximum performance. During the event, results will be benchmarked against other world-class companies and they will be able to compare their results to the rest of the group. In addition, every company participates in a working session to create an action plan for maximum performance.

“That’s why we subtitled the event, ‘enough talk, let’s take action,” said Tim Riesterer, CMO and SVP of Consulting and Products for Corporate Visions. “The event will take action on real ideas, examples, and personalized peer interactions that attendees can take back with them and put to work.”

The day-and-a-half executive forum also includes “case studies in-progress” and panel discussions with some of the world’s best companies, including GE, Dell, ADP, CA and others. As evidence that Marketing and Sales alignment has become an enterprise priority, the event keynote speaker will be Geoff Colvin, editor-at-large for FORTUNE magazine, and author of several books including the recently released, “Upside of the Downturn.”

“To make sure that everyone attending has the best possible experience, we are limiting attendance to the first 150 Marketing and Sales executives,” Riesterer said. “This will be an intimate, interactive and results based.”

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