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Confectionery Industry Forecast Is Sweet: Globally Inspired Flavors, Eco-Friendly and Health Minded Trends Lead New Product Innovations
Date:6/24/2009

ortion control as the leading influencer. The popularity of snack-sized products and 100-calorie packs, which give consumer the full flavor of their favorites, in smaller, reduced calorie options, is expected to continue.
  • 25 percent point to fortified products - confections with added vitamins, minerals or protein.
  • 45 percent note an emerging trend towards healthier chocolate options.

  • More than offering potential heart health benefits, chocolate and cocoa may benefit your body and mind overall. The experience of chocolate is extending beyond an edible edition and into personal care products. The benefits of cocoa butter, which is an essential ingredient of all chocolate, will also continue to materialize. Currently doctors and scientists recognize cocoa butter as a skin protectant recommended for the treatment of dry skin conditions. To that end, 23 percent of experts agree that skin care products will be the next big market expansion when it comes to non-edible cocoa products including skin care, soap and shampoos, lotions and anti-aging products.

    The majority of respondents also say that oral health care will drive the chewing gum category. One-fourth of experts say sugar-free options will become increasingly common, along with dental professionals' backing and the American Dental Association approvals.

    Out-of-the-Box Innovation

    In 2008 alone, more than 6,000 new confectionery and snack products debuted to meet consumer demand. Candy, chocolate and gum continued to lead the snack category in sales and ranked third in food sales overall in 2008. And the confectionery industry posted a 3.7 percent gain for the 52-week period ending April 19, 2009. As classic candies remain tried and true favorites overall, a maturing American palate is trending toward twists, turns and more innovative product creations.

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    SOURCE National Confectioners Association
    Copyright©2009 PR Newswire.
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