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Concentric Launches New Consumer Division, Names Mike Devlin EVP, Managing Director
Date:2/4/2008

NEW YORK, Feb. 4 /PRNewswire/ -- Deepening its commitment to empowering patients and connecting people and their healthcare providers, Concentric Pharma Advertising, a five-year-old independent agency and one of the fastest growing in the field, has established a new business unit geared to educating consumers. The new division will be headed by industry veteran Mike Devlin, who joins the agency as executive vice president and managing director.

"Clients today are demanding integrated thinking, which requires a deep understanding of the dynamic between providers, patients and payers," said Ken Begasse Jr., partner and chief operating officer at Concentric. "Strengthening our consumer capabilities and aligning them with our professional expertise enables us to better serve our clients and to take a leadership role in the delivery of truly integrated communications."

Noting that Concentric has worked in the consumer arena since its inception (consumer business currently accounts for approximately 25 percent of agency revenue), Begasse emphasized that the creation of the new consumer group represents an expanded commitment to consumer communications. "Formalizing our consumer division under Mike supports our corporate objective to not just play in this arena but to lead it," he said.

Devlin, who brings 20 years of diverse healthcare experience to his new post, is a long-time advocate of integrated consumer communications. "In healthcare, silos don't work. Today's patients are savvy and are yearning for meaningful information -- dialogue -- that empowers them to improve their health and the health of their families. Consumer communications must be more integrated because enabling people to navigate information is the path to better experiences and outcomes."

Devlin, formerly executive creative director and a founding member of CCA Advertising in New York, has worked in a broad range of therapeutic categories and directed successful campaigns for numerous high-profile pharmaceutical clients including Schering-Plough, Pfizer, Eli Lilly, Agouron, Novo Nordisk, Olympus and Bayer. Many of these were integrated campaigns encompassing DTC advertising, patient education, disease awareness, corporate positioning and public relations. Devlin has won more than 50 industry awards for creative excellence.

"We knew right away that Mike's expertise, passion and business vision complemented our own," said Begasse. "We share many of the same goals and beliefs, including the conviction that our best work is still ahead of us."

In his new role, Devlin will have overall responsibility for the consumer division, including its growth, development and day-to-day operations. He will oversee all current consumer accounts in addition to leading new business development efforts. He reports to Concentric's three founding partners: Ken Begasse Sr., chief executive officer; Ken Begasse Jr., chief operating officer; and Michael Sanzen, chief creative officer.

Devlin began his advertising career as a copywriter, working in the Manhattan offices of several major agencies including Marsteller, Partners & Shevack Wolf, and Foote, Cone & Belding. He joined CCA Advertising in 1999 and played a key role in expanding the agency's client base and range of services during his eight-year tenure.

Devlin holds a Bachelor of Arts in communications from Fordham University in New York. He lives in New Jersey with his wife and children.

About Concentric

Concentric Pharma Advertising, an independent healthcare advertising and marketing agency established in 2002, helps clients meet diverse business objectives through innovative thinking, elegant creative strategies, results- oriented tactics, and flawless execution.

The company is one of the fastest growing agencies in the healthcare field. In the past year alone, Concentric has tripled its revenues, launched four brands, and doubled its staff to keep pace with a growing list of accounts. With professional and consumer assignments spanning the world, the agency's roster of clients includes Bayer HealthCare Pharmaceuticals Inc., Wyeth, Pfizer, Cobalt Laboratories, DePuy Spine, DePuy Mitek, Discovery Labs, and Mitsubishi Pharma USA.

Concentric is located at 71 West 23rd St, 9th floor, New York, NY 10010. Tel: 212-633-9700. For more information, visit http://www.concentric-rx.com or send an email to info@concentric-rx.com.

CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072

Email: jlaitin@julielaitin.com Email: camorese@comcast.net


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SOURCE Concentric Pharma Advertising
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