Navigation Links
Concentric Launches New Consumer Division, Names Mike Devlin EVP, Managing Director
Date:2/4/2008

NEW YORK, Feb. 4 /PRNewswire/ -- Deepening its commitment to empowering patients and connecting people and their healthcare providers, Concentric Pharma Advertising, a five-year-old independent agency and one of the fastest growing in the field, has established a new business unit geared to educating consumers. The new division will be headed by industry veteran Mike Devlin, who joins the agency as executive vice president and managing director.

"Clients today are demanding integrated thinking, which requires a deep understanding of the dynamic between providers, patients and payers," said Ken Begasse Jr., partner and chief operating officer at Concentric. "Strengthening our consumer capabilities and aligning them with our professional expertise enables us to better serve our clients and to take a leadership role in the delivery of truly integrated communications."

Noting that Concentric has worked in the consumer arena since its inception (consumer business currently accounts for approximately 25 percent of agency revenue), Begasse emphasized that the creation of the new consumer group represents an expanded commitment to consumer communications. "Formalizing our consumer division under Mike supports our corporate objective to not just play in this arena but to lead it," he said.

Devlin, who brings 20 years of diverse healthcare experience to his new post, is a long-time advocate of integrated consumer communications. "In healthcare, silos don't work. Today's patients are savvy and are yearning for meaningful information -- dialogue -- that empowers them to improve their health and the health of their families. Consumer communications must be more integrated because enabling people to navigate information is the path to better experiences and outcomes."

Devlin, formerly executive creative director and a founding member of CCA Advertising in New York, has worked in a broad range of therapeutic categories and directed successful campaigns for numerous high-profile pharmaceutical clients including Schering-Plough, Pfizer, Eli Lilly, Agouron, Novo Nordisk, Olympus and Bayer. Many of these were integrated campaigns encompassing DTC advertising, patient education, disease awareness, corporate positioning and public relations. Devlin has won more than 50 industry awards for creative excellence.

"We knew right away that Mike's expertise, passion and business vision complemented our own," said Begasse. "We share many of the same goals and beliefs, including the conviction that our best work is still ahead of us."

In his new role, Devlin will have overall responsibility for the consumer division, including its growth, development and day-to-day operations. He will oversee all current consumer accounts in addition to leading new business development efforts. He reports to Concentric's three founding partners: Ken Begasse Sr., chief executive officer; Ken Begasse Jr., chief operating officer; and Michael Sanzen, chief creative officer.

Devlin began his advertising career as a copywriter, working in the Manhattan offices of several major agencies including Marsteller, Partners & Shevack Wolf, and Foote, Cone & Belding. He joined CCA Advertising in 1999 and played a key role in expanding the agency's client base and range of services during his eight-year tenure.

Devlin holds a Bachelor of Arts in communications from Fordham University in New York. He lives in New Jersey with his wife and children.

About Concentric

Concentric Pharma Advertising, an independent healthcare advertising and marketing agency established in 2002, helps clients meet diverse business objectives through innovative thinking, elegant creative strategies, results- oriented tactics, and flawless execution.

The company is one of the fastest growing agencies in the healthcare field. In the past year alone, Concentric has tripled its revenues, launched four brands, and doubled its staff to keep pace with a growing list of accounts. With professional and consumer assignments spanning the world, the agency's roster of clients includes Bayer HealthCare Pharmaceuticals Inc., Wyeth, Pfizer, Cobalt Laboratories, DePuy Spine, DePuy Mitek, Discovery Labs, and Mitsubishi Pharma USA.

Concentric is located at 71 West 23rd St, 9th floor, New York, NY 10010. Tel: 212-633-9700. For more information, visit http://www.concentric-rx.com or send an email to info@concentric-rx.com.

CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072

Email: jlaitin@julielaitin.com Email: camorese@comcast.net


'/>"/>
SOURCE Concentric Pharma Advertising
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Concentric Medical Announces European Release of Expanded Family of Neurovascular Retrievers for use in Stroke Patients
2. Movement Against Cancer, a Cancer Patient Advocacy Group in Russia, Launches an Effort to Inform Russian Authorities and the Public About Inadequate Access of Innovative and Effective Cancer Treatments for Cancer Patients in Russia
3. Lifetime Television Launches Third Annual Dont Skip a Beat Multi-Platform Heart Health Awareness Initiative
4. Pharma Product Commercialization: Standardized Team Processes Help Save Complex Drug Launches
5. Buffalo Company Launches First-ever National Electronic Transaction Network to Improve Health Care Access for Uninsured and Underinsured
6. Cynosure Launches Three Aesthetic Products at American Academy of Dermatology 2008 Annual Meeting
7. Bridges to Excellence Launches Medical Home Program
8. Easter Seals Launches Nationwide Program for U.S. Service Members and Veterans Deployed to Iraq or Afghanistan with Traumatic Brain Injury
9. Texas Health Care Association Launches New Educate 08 Effort to Help Focus Needed Attention on Long Term Care Issues, Medicaid Funding Crisis
10. Ascension Orthopedics Launches the TITAN(TM) Humeral Resurfacing Device World Wide
11. Onmark Launches Integrated Quality(TM) Program to Help Physicians Succeed With National Quality Initiatives
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... ... May 05, 2016 , ... Michael Lanteri Agency ... created to assist the people of their local community. The agency pledges to ... community leaders. Their hope is to bring awareness to important local causes with ...
(Date:5/5/2016)... ... May 05, 2016 , ... A recent survey by the Midwest ... getting employees to understand and use the free preventive care benefits available to them ... business groups of large, self-insured public and private employers, MBGH found that only 10% ...
(Date:5/5/2016)... (PRWEB) , ... May 05, 2016 , ... ... agency’s ongoing community enrichment program serving families of greater Dubuque, IA. The current ... duty, reserve and honorably discharged veterans. Donations to Veteran’s Freedom Center may now ...
(Date:5/5/2016)... ... May 05, 2016 , ... A local study examining ... than 40 percent of participating fifth-grade students already have or are at risk ... Clinical Research in the Division of Pulmonary, Allergy and Critical Care Medicine at ...
(Date:5/5/2016)... (PRWEB) , ... May 05, 2016 , ... TIME for ... safety – today announced a new partnership to reach nearly 1 million children with ... in an instant and is the leading cause of accidental death in children one ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... CITY, Mo. , May 3, 2016 /PRNewswire/ ... Kansas Medical Center,s Institute for Advancing Medical Innovation ... and commercialize new drugs, diagnostics and medical devices. ... provides BioNovus Innovations with rights to license, develop ... "This partnership represents ...
(Date:5/3/2016)... LAKE OSWEGO, Ore. , May 3, 2016 ... and endovascular medical technology, today announced Food and ... a cardiac resynchronization defibrillator that provides heart failure ... (MRI) scans. Iperia devices also have remote monitoring ... (CLS) that adapts the heart rate in response ...
(Date:5/3/2016)... , May 3, 2016 ... Market Size, Share, Development, Growth and Demand Forecast to ... by Field Strength (High Field, Very High Field, Low ... (Brain, Head and Neck, Spine, Musculoskeletal, Vascular, Breast, Pelvic ... global magnetic resonance imaging (MRI) market was valued at ...
Breaking Medicine Technology: