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Concentra Offers a Cure 'For What Ails You'
Date:10/8/2007

ADDISON, Texas, Oct. 8 /PRNewswire/ -- Beginning in October, Concentra ("Concentra" or the "Company") is on a mission to find a cure For What Ails You. This new theme is at the core of Concentra's newest campaign to introduce its Urgent Care centers to various communities in the coming year, beginning with the launch of Urgent Care centers in the Detroit metropolitan area.

The For What Ails You campaign is designed to promote Concentra's quality patient care for typical injuries and illnesses, as well as a cure for the high price of emergency services and the headaches associated with limited availability of primary care physicians particularly after normal business hours. Various print and radio ads will be featured throughout the Detroit market, along with billboard ads, posters, wallet cards, flyers, and magnets all featuring the For What Ails You messaging.

"This ad campaign uses humor to shed light on the issues we all face when having to make urgent decisions on where to seek appropriate medical care for non-life threatening illnesses and injuries," said Assistant Vice President of Sales for Concentra, Rick Zidek. "Concentra Urgent Care is poised to address these issues with quality and efficient patient care, at times when most primary care physicians are unavailable and without the extensive wait times of an ER. We are the bridge between accessibility and affordability when treating urgent medical situations."

Using a good-humored connection between a common illness and medical providers who can treat that illness conveniently and affordably, Concentra's campaign helps consumers make appropriate choices when seeking medical care. Concentra's mission is to make health care available and affordable, and delivers on that by offering a wide array of medical services to address most injuries, illnesses, or conditions.

Concentra maintains 9 Medical Centers in the Detroit area, all offering Urgent Care services. The company maintains
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SOURCE Concentra
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