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ConAgra Mills Puts Focus on Fiber at International Baking Industry Expo
Date:10/5/2007

Breakthrough Sustagrain(R) Aims to Maximize the Nutritional Benefits of

Products

OMAHA, Neb., Oct. 5 /PRNewswire/ -- Health and wellness continue to rank at the top of consumer concerns, with heart and digestive health, diabetes and satiety near the top of the list. As an industry-leading whole grain innovator, ConAgra Mills(TM) is continuing to develop ever-new whole grain solutions to meet food industry and consumer needs for more functional foods, while at the same time maintaining the taste and texture of products consumers know and love.

At the 2007 International Baking Industry Expo (IBIE) on October 7-10 in Orlando, Florida, ConAgra Mills is showcasing its newest revolutionary ingredient to meet these needs -- Sustagrain(R). Sustagrain is an identity-preserved, waxy, hulless barley variety. It is the first commercially available whole grain product that is high in dietary fiber and lower in starch. Sustagrain can be used not only to boost the fiber, but also to enhance the flavor, texture, appearance and nutritional composition in a variety of applications. Although all grains contain fiber, many grain-based products do not have enough to be labeled a "good source of fiber." So companies are seeking ways to incorporate more fiber into both whole grain and non-whole grain products, and Sustagrain is a great solution.

Sustagrain differs from traditional barley and from oats because of its high fiber content -- it delivers two to eight times the fiber of other whole grains and includes cholesterol-lowering soluble fiber, which makes it a great ingredient for preserving heart health. In fact, the U.S. Food and Drug Administration recently approved a heart health label claim for soluble fiber from barley foods.

The whole grain fiber in Sustagrain is also important for digestive health, blood sugar management and in increasing satiety. Sustagrain also ranks lowest among commercially available grains in the glycemic index (GI) because it is high in fiber and lower in starch, which is beneficial for diabetics.

"The great thing about Sustagrain is that it can be added to foods in relatively small amounts to increase the nutritional profile of the product while still making it palatable to the consumer," said Mike Veal, vice president of marketing, ConAgra Mills. "Sustagrain is a 'go to' ingredient for boosting the health benefits of foods. It can be used in a wide range of applications, from breads to side dishes, increasing the nutritional value of the product."

Previously, Sustagrain was only available to commercial food manufacturers and foodservice operators, but now through a new licensing agreement, Sustagrain is available on the King Arthur Flour website -- http://www.kingarthurflour.com -- and in King Arthur Flour's mail order catalog, The Baker's Catalogue, which is distributed to more than six million households each year. King Arthur Flour has three forms of Sustagrain available in two-pound bags: flour, flakes (similar to rolled oats) and steel-cut.

With the different forms of Sustagrain available from ConAgra Mills and King Arthur Flour, consumers can boost the fiber and other whole grain nutrients in everything from bars, muffins and breads, to breakfast cereals, baked goods, energy bars, soups, pastas, tortillas, rice side dishes, meat preparations and beverages.

Sustagrain is part of a long line of innovative, breakthrough ingredients from ConAgra Mills. At the 2004 IBIE Show, ConAgra Mills unveiled Ultragrain, a first-of-its-kind whole grain flour that combined the nutritional benefits of whole grains with the taste, texture and finished baked qualities of refined flour. For the first time, consumers could enjoy a sweeter, milder taste-previously available only with refined flour products-in whole wheat products. Ultragrain retains the fiber, phytonutrients and other nutritional benefits of 100% whole wheat flour through ConAgra Mills' patent-pending milling technology.

In fact, foods made with Ultragrain(R) flour are increasingly found in familiar grocery products across the supermarket landscape -- from bread, snacks, tortillas, pizza, pasta and prepared foods to fresh baked items. Not only is Ultragrain found in familiar ConAgra Foods favorites like Kid Cuisine and The Max pizza, but it's also the whole grain boost in the new Healthy Choice Panini, and it's the whole wheat sensation that helped make Sara Lee's Soft & Smooth Whole Grain White Bread a national success. Ultragrain is also helping kids and adults add whole grains to their snack times with Pepperidge Farm Goldfish Crackers Made with Whole Grain, as well as many other products lining grocery store shelves.

About ConAgra Mills

ConAgra Mills is a food ingredients brand of ConAgra Foods Inc. (NYSE: CAG). ConAgra Foods is one of North America's largest packaged food companies, serving grocery retailers, restaurants and other foodservice establishments, and also supplying a portfolio of ingredients to food manufacturers. Popular ConAgra Foods brands include: Angela Mia, Banquet, Chef Boyardee, ConAgra Mills, Egg Beaters, Gilroy Foods, Healthy Choice, Hebrew National, Hunt's, Lamb Weston, Marie Callender's, Orville Redenbacher's, PAM, Spicetec and many others. For more information, please visit http://www.conagramills.com


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SOURCE ConAgra Mills
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