Navigation Links
ConAgra Mills Puts Focus on Fiber at International Baking Industry Expo
Date:10/5/2007

Breakthrough Sustagrain(R) Aims to Maximize the Nutritional Benefits of

Products

OMAHA, Neb., Oct. 5 /PRNewswire/ -- Health and wellness continue to rank at the top of consumer concerns, with heart and digestive health, diabetes and satiety near the top of the list. As an industry-leading whole grain innovator, ConAgra Mills(TM) is continuing to develop ever-new whole grain solutions to meet food industry and consumer needs for more functional foods, while at the same time maintaining the taste and texture of products consumers know and love.

At the 2007 International Baking Industry Expo (IBIE) on October 7-10 in Orlando, Florida, ConAgra Mills is showcasing its newest revolutionary ingredient to meet these needs -- Sustagrain(R). Sustagrain is an identity-preserved, waxy, hulless barley variety. It is the first commercially available whole grain product that is high in dietary fiber and lower in starch. Sustagrain can be used not only to boost the fiber, but also to enhance the flavor, texture, appearance and nutritional composition in a variety of applications. Although all grains contain fiber, many grain-based products do not have enough to be labeled a "good source of fiber." So companies are seeking ways to incorporate more fiber into both whole grain and non-whole grain products, and Sustagrain is a great solution.

Sustagrain differs from traditional barley and from oats because of its high fiber content -- it delivers two to eight times the fiber of other whole grains and includes cholesterol-lowering soluble fiber, which makes it a great ingredient for preserving heart health. In fact, the U.S. Food and Drug Administration recently approved a heart health label claim for soluble fiber from barley foods.

The whole grain fiber in Sustagrain is also important for digestive health, blood sugar management and in increasing satiety. Sustagrain also ranks lowest among commercially available grains in the glycemic index (GI) because it is high in fiber and lower in starch, which is beneficial for diabetics.

"The great thing about Sustagrain is that it can be added to foods in relatively small amounts to increase the nutritional profile of the product while still making it palatable to the consumer," said Mike Veal, vice president of marketing, ConAgra Mills. "Sustagrain is a 'go to' ingredient for boosting the health benefits of foods. It can be used in a wide range of applications, from breads to side dishes, increasing the nutritional value of the product."

Previously, Sustagrain was only available to commercial food manufacturers and foodservice operators, but now through a new licensing agreement, Sustagrain is available on the King Arthur Flour website -- http://www.kingarthurflour.com -- and in King Arthur Flour's mail order catalog, The Baker's Catalogue, which is distributed to more than six million households each year. King Arthur Flour has three forms of Sustagrain available in two-pound bags: flour, flakes (similar to rolled oats) and steel-cut.

With the different forms of Sustagrain available from ConAgra Mills and King Arthur Flour, consumers can boost the fiber and other whole grain nutrients in everything from bars, muffins and breads, to breakfast cereals, baked goods, energy bars, soups, pastas, tortillas, rice side dishes, meat preparations and beverages.

Sustagrain is part of a long line of innovative, breakthrough ingredients from ConAgra Mills. At the 2004 IBIE Show, ConAgra Mills unveiled Ultragrain, a first-of-its-kind whole grain flour that combined the nutritional benefits of whole grains with the taste, texture and finished baked qualities of refined flour. For the first time, consumers could enjoy a sweeter, milder taste-previously available only with refined flour products-in whole wheat products. Ultragrain retains the fiber, phytonutrients and other nutritional benefits of 100% whole wheat flour through ConAgra Mills' patent-pending milling technology.

In fact, foods made with Ultragrain(R) flour are increasingly found in familiar grocery products across the supermarket landscape -- from bread, snacks, tortillas, pizza, pasta and prepared foods to fresh baked items. Not only is Ultragrain found in familiar ConAgra Foods favorites like Kid Cuisine and The Max pizza, but it's also the whole grain boost in the new Healthy Choice Panini, and it's the whole wheat sensation that helped make Sara Lee's Soft & Smooth Whole Grain White Bread a national success. Ultragrain is also helping kids and adults add whole grains to their snack times with Pepperidge Farm Goldfish Crackers Made with Whole Grain, as well as many other products lining grocery store shelves.

About ConAgra Mills

ConAgra Mills is a food ingredients brand of ConAgra Foods Inc. (NYSE: CAG). ConAgra Foods is one of North America's largest packaged food companies, serving grocery retailers, restaurants and other foodservice establishments, and also supplying a portfolio of ingredients to food manufacturers. Popular ConAgra Foods brands include: Angela Mia, Banquet, Chef Boyardee, ConAgra Mills, Egg Beaters, Gilroy Foods, Healthy Choice, Hebrew National, Hunt's, Lamb Weston, Marie Callender's, Orville Redenbacher's, PAM, Spicetec and many others. For more information, please visit http://www.conagramills.com


'/>"/>
SOURCE ConAgra Mills
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. Heather Mills Gives Cooker Demo on Veg Recipes
2. Mills Rejects Maccas 20m Divorce Settlement Offer
3. Focus on DNA transcription
4. Focused Treatment For Childhood Cancer
5. DNA transcription to be focused
6. Focussed treatment for Hodgkins disease
7. World Heart Day To Focus On Ideal Body Weight And Shape To Reduce Risk Of Heart Disease
8. Now Employers Focus On Employees Mental health
9. Effective family control measures and stem cell research focus of Indian Government
10. Government, Aids NHS, Re-focus On Sexual Health Initiatives
11. A New Focus For The Mechanism Of Nerve Growth
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... On ... as sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle ... honor of the city’s history as home to some of the world’s leading providers ...
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users ... - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 ... Pro X . Simply select a ProHand generator and drag it above media or ...
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort to ... treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain management ... (SCD) is a disorder of the red blood cells, which can cause episodes of ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... N.C. , June 24, 2016  Consumers ... decisions and regulators/payers have placed more emphasis on ... environment, patient support programs in the pharmaceutical industry ... patients, medications. Consequently, pharmaceutical companies are focusing on ... they are providing products and services that improve ...
(Date:6/24/2016)... , June 24, 2016  Global Blood ... biopharmaceutical company developing novel therapeutics for the treatment ... today announced the closing of its previously announced ... stock, at the public offering price of $18.75 ... offering were offered by GBT. GBT estimates net ...
(Date:6/24/2016)... 24, 2016 ... the addition of the " Global Markets for ... This report focuses on ... updated review, including its applications in various applications. The ... which includes three main industries: pharmaceutical and biotechnology, food ...
Breaking Medicine Technology: