Navigation Links
Comprehensive Online Video Added to Media Categories Tracked by BurrellesLuce
Date:7/29/2009

Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

Livingston, NJ (PRWEB) July 29, 2009 -- Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

The categories of online video media coverage available from BurrellesLuce include news sites, video sharing sites such as YouTube, as well as clips from podcasts, webinars, slide shows, online broadcast clips, demos, how-to guides, and other online vehicles.

As with the company's traditional print- and broadcast-media services, all online video content captured by BurrellesLuce is first reviewed by human editors to ensure that only those clips matching clients' search instructions are sent to their portals. Once the relevant items appear on the portal, the PR professional--with the ease of a single click--can select a view that shows both video and text, or text only.    

BurrellesLuce Executive Vice President Steve Shannon said that the addition of more comprehensive online video coverage to the company's roster of monitored media will provide "indispensable support to public relations professionals as they adjust their strategies and tactics to reach the rapidly growing online-video audience." Shannon said comScore's Video Metrix has reported that 78.6 percent of all Internet users viewed online video during April 2009. He also cited a recent study conducted by Cisco Visual Networking Index, which predicts that online video will constitute 90 percent of all global Internet traffic by 2013.

"It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice," Shannon stated. "BurrellesLuce's edited, online video content can help PR professionals capitalize on the pivotal role that online video content will play in the development and execution of successful media relations campaigns." And since online video clips will cost the same as a client's print and broadcast clips, Shannon noted, "budgetary considerations should be a non-factor" in a practitioner's decision to receive online video coverage from BurrellesLuce.

Monitoring and measuring online video content enables PR professionals to achieve the following objectives:

 
  • Maintain greater control over their messages.
  • Generate more web traffic and sales leads.
  • Increase recognition of their brand, product, or service.
  • Create compelling and interactive thought leadership.
To obtain more details about BurrellesLuce's edited, online video capability, and/or to request a free demonstration of BurrellesLuce 2.0, please visit http://www.burrellesluce.com/videorelease.

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and cost-efficient public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

###

Read the full story at http://www.prweb.com/releases/2009/07/prweb2690064.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. Exceptional Childrens Foundation Merger with Kayne Eras Center Creates One of States Most Comprehensive Nonprofits Serving the Disabled
2. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
3. MEDEX Global Group & Harvard Medical International Join Forces to Create the Most Comprehensive Health Information Resource for International Travelers
4. Most comprehensive study of mercury in dental fillings begins
5. Amcat Partners With Gryphon to Provide Comprehensive and Guaranteed Do Not Call (DNC) Compliance Solution for Outbound Contact Activities
6. Billians HealthDATA Completes Comprehensive Long Term Care Database Update
7. USC receives $7.5M for Comprehensive Center of Excellence in Minority Health
8. LTC Financial Partners (LTCFP) Engages CareScout to Bring Comprehensive Long Term Care Solutions to LTCFP Clients; A One-Stop Shop for All Care Information - An Industry First
9. Health Insurance Finders Debuts A Comprehensive Guide to Family Health Insurance
10. Report: Medicare-Administered Drug Benefit Would be More Affordable, Comprehensive, Stable than Current Private Insurance-Run Drug Benefit
11. NIAID funds $51M contract to create comprehensive model of immune responses
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/18/2017)... ... ... The Dawn Johnson Insurance Group, a Missouri-based insurance and financial planning firm headquartered ... efforts to educate the local population on cancer realities while attracting donations to be ... Each day in America, roughly 4,600 new cases of cancer are diagnosed and more ...
(Date:8/18/2017)... , ... August 18, 2017 , ... ... services and asset protection assistance to communities in North-Central West Virginia, is embarking ... services to at-risk boys in the area. , The Chestnut Mountain Ranch (CMR) ...
(Date:8/18/2017)... ... 18, 2017 , ... MLM Insurance Group, a Miami area ... Florida, is working to support the Take Stock In Children Foundation during a ... , The Take Stock In Children Foundation (TSC) offers guidance and assistance to ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... firm that serves residential and commercial clients in the greater Houston region, is ... community support for the fight against cancer. , Founded by Tony and Amber ...
(Date:8/18/2017)... ... August 18, 2017 , ... “Emotions are sacred, valid, honored, encouraged. This ... positive education company Generation Mindful. To help change the mindset of parents and educators ... skills, she created the Time-In Toolkit, which launched on Kickstarter 3 weeks ago and ...
Breaking Medicine News(10 mins):
(Date:7/28/2017)... FLINT, Mich. , July 28, 2017 EnvoyHealth, ... (CMT) to pilot a program for CleverCap LITE, a ... CMT strives to deliver innovative health technology solutions ... adherence. CleverCap LITE ... The compact, high-tech bottle cover: ...
(Date:7/27/2017)... 27, 2017  West Pharmaceutical Services, Inc. (NYSE: ... the second-quarter 2017 and updated financial guidance for the ... 2017 Highlights Reported net sales of ... prior-year quarter. Net sales at constant currency (organic) grew ... was $0.51, compared to $0.60 in the prior-year quarter. ...
(Date:7/26/2017)... -- Radium Medical Aesthetics, a leading medical aesthetic clinic in ... addressing several skin conditions from the inside. The natural ... fragile. The skin becomes more transparent due to the thinning of ... rays from the sun contributes to aging skin, causing age spots ... ...
Breaking Medicine Technology: