Navigation Links
Comprehensive Online Video Added to Media Categories Tracked by BurrellesLuce
Date:7/29/2009

Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

Livingston, NJ (PRWEB) July 29, 2009 -- Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

The categories of online video media coverage available from BurrellesLuce include news sites, video sharing sites such as YouTube, as well as clips from podcasts, webinars, slide shows, online broadcast clips, demos, how-to guides, and other online vehicles.

As with the company's traditional print- and broadcast-media services, all online video content captured by BurrellesLuce is first reviewed by human editors to ensure that only those clips matching clients' search instructions are sent to their portals. Once the relevant items appear on the portal, the PR professional--with the ease of a single click--can select a view that shows both video and text, or text only.    

BurrellesLuce Executive Vice President Steve Shannon said that the addition of more comprehensive online video coverage to the company's roster of monitored media will provide "indispensable support to public relations professionals as they adjust their strategies and tactics to reach the rapidly growing online-video audience." Shannon said comScore's Video Metrix has reported that 78.6 percent of all Internet users viewed online video during April 2009. He also cited a recent study conducted by Cisco Visual Networking Index, which predicts that online video will constitute 90 percent of all global Internet traffic by 2013.

"It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice," Shannon stated. "BurrellesLuce's edited, online video content can help PR professionals capitalize on the pivotal role that online video content will play in the development and execution of successful media relations campaigns." And since online video clips will cost the same as a client's print and broadcast clips, Shannon noted, "budgetary considerations should be a non-factor" in a practitioner's decision to receive online video coverage from BurrellesLuce.

Monitoring and measuring online video content enables PR professionals to achieve the following objectives:

 
  • Maintain greater control over their messages.
  • Generate more web traffic and sales leads.
  • Increase recognition of their brand, product, or service.
  • Create compelling and interactive thought leadership.
To obtain more details about BurrellesLuce's edited, online video capability, and/or to request a free demonstration of BurrellesLuce 2.0, please visit http://www.burrellesluce.com/videorelease.

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and cost-efficient public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

###

Read the full story at http://www.prweb.com/releases/2009/07/prweb2690064.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. Exceptional Childrens Foundation Merger with Kayne Eras Center Creates One of States Most Comprehensive Nonprofits Serving the Disabled
2. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
3. MEDEX Global Group & Harvard Medical International Join Forces to Create the Most Comprehensive Health Information Resource for International Travelers
4. Most comprehensive study of mercury in dental fillings begins
5. Amcat Partners With Gryphon to Provide Comprehensive and Guaranteed Do Not Call (DNC) Compliance Solution for Outbound Contact Activities
6. Billians HealthDATA Completes Comprehensive Long Term Care Database Update
7. USC receives $7.5M for Comprehensive Center of Excellence in Minority Health
8. LTC Financial Partners (LTCFP) Engages CareScout to Bring Comprehensive Long Term Care Solutions to LTCFP Clients; A One-Stop Shop for All Care Information - An Industry First
9. Health Insurance Finders Debuts A Comprehensive Guide to Family Health Insurance
10. Report: Medicare-Administered Drug Benefit Would be More Affordable, Comprehensive, Stable than Current Private Insurance-Run Drug Benefit
11. NIAID funds $51M contract to create comprehensive model of immune responses
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... , ... June 24, 2016 , ... Marcy was in a crisis. Her son James, ... out at his family verbally and physically. , “When something upset him, he couldn’t control ... use it. He would throw rocks at my other children and say he was going ...
(Date:6/24/2016)... Rhinebeck, NY (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of ... of companies that call for a minimum wage raise to $12 an hour by 2020 ... wage. This will restore the lost value of the minimum wage, assure the wage floor ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Frederick area economy by obtaining investment capital for emerging technology companies. ... years that have already resulted in more than a million dollars of capital ...
(Date:6/24/2016)... ... June 24, 2016 , ... Finally, a bruise cream that really works. ... be incorporated into the post-surgical treatment plans of a variety of other procedures including, ... is very effective for bruising and causes a rapid resolution of bruising and inflammatory ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Dr. Seema ... joins Evans Dermatology in the South Lamar location as of July 13, 2016. , ... Medical School. As a medical student, she regularly volunteered at the Agape Clinic serving ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... SAN CLEMENTE, Calif. , June 24, 2016  American ... function testing company, is now able to perform sophisticated lung assessments ... ndd Medical Technologies , Inc. Patients are no ...  Thanks to ndd,s EasyOne PRO ® , ARL patients like Jeanne ... needed testing done in the comfort of her own home. ...
(Date:6/24/2016)... KNOXVILLE, Tenn. , June 24, 2016 /PRNewswire/ ... market providing less invasive and more durable cerebrospinal ... million in funding.  The Series-A funding is led ... the Lighthouse Fund, and other private investors.  Arkis, ... less-invasive neurosurgical instrumentation and the market release of ...
(Date:6/23/2016)... , June 23, 2016  In a startling report released ... failing their residents by lacking a comprehensive, proven plan to eliminate ... a definitive ranking of how states are tackling the worst drug ... only four states – Kentucky , ... Vermont . Of the 28 failing states, three – ...
Breaking Medicine Technology: