Navigation Links
Comprehensive Online Video Added to Media Categories Tracked by BurrellesLuce
Date:7/29/2009

Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

Livingston, NJ (PRWEB) July 29, 2009 -- Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

The categories of online video media coverage available from BurrellesLuce include news sites, video sharing sites such as YouTube, as well as clips from podcasts, webinars, slide shows, online broadcast clips, demos, how-to guides, and other online vehicles.

As with the company's traditional print- and broadcast-media services, all online video content captured by BurrellesLuce is first reviewed by human editors to ensure that only those clips matching clients' search instructions are sent to their portals. Once the relevant items appear on the portal, the PR professional--with the ease of a single click--can select a view that shows both video and text, or text only.    

BurrellesLuce Executive Vice President Steve Shannon said that the addition of more comprehensive online video coverage to the company's roster of monitored media will provide "indispensable support to public relations professionals as they adjust their strategies and tactics to reach the rapidly growing online-video audience." Shannon said comScore's Video Metrix has reported that 78.6 percent of all Internet users viewed online video during April 2009. He also cited a recent study conducted by Cisco Visual Networking Index, which predicts that online video will constitute 90 percent of all global Internet traffic by 2013.

"It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice," Shannon stated. "BurrellesLuce's edited, online video content can help PR professionals capitalize on the pivotal role that online video content will play in the development and execution of successful media relations campaigns." And since online video clips will cost the same as a client's print and broadcast clips, Shannon noted, "budgetary considerations should be a non-factor" in a practitioner's decision to receive online video coverage from BurrellesLuce.

Monitoring and measuring online video content enables PR professionals to achieve the following objectives:

 
  • Maintain greater control over their messages.
  • Generate more web traffic and sales leads.
  • Increase recognition of their brand, product, or service.
  • Create compelling and interactive thought leadership.
To obtain more details about BurrellesLuce's edited, online video capability, and/or to request a free demonstration of BurrellesLuce 2.0, please visit http://www.burrellesluce.com/videorelease.

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and cost-efficient public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

###

Read the full story at http://www.prweb.com/releases/2009/07/prweb2690064.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. Exceptional Childrens Foundation Merger with Kayne Eras Center Creates One of States Most Comprehensive Nonprofits Serving the Disabled
2. Health and Business Groups Launch Ad Campaign About Need for Comprehensive Smoke-Free Law in Pennsylvania
3. MEDEX Global Group & Harvard Medical International Join Forces to Create the Most Comprehensive Health Information Resource for International Travelers
4. Most comprehensive study of mercury in dental fillings begins
5. Amcat Partners With Gryphon to Provide Comprehensive and Guaranteed Do Not Call (DNC) Compliance Solution for Outbound Contact Activities
6. Billians HealthDATA Completes Comprehensive Long Term Care Database Update
7. USC receives $7.5M for Comprehensive Center of Excellence in Minority Health
8. LTC Financial Partners (LTCFP) Engages CareScout to Bring Comprehensive Long Term Care Solutions to LTCFP Clients; A One-Stop Shop for All Care Information - An Industry First
9. Health Insurance Finders Debuts A Comprehensive Guide to Family Health Insurance
10. Report: Medicare-Administered Drug Benefit Would be More Affordable, Comprehensive, Stable than Current Private Insurance-Run Drug Benefit
11. NIAID funds $51M contract to create comprehensive model of immune responses
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... Montreal, Canada (PRWEB) , ... June 25, 2016 , ... ... the pursuit of success. In terms of the latter, setting the bar too high ... low, risk more than just slow progress toward their goal. , Research from ...
(Date:6/24/2016)... ... 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out of ... verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. ... throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA is ... Road To Recovery® program to drive cancer patients to and from their cancer treatments. ... the highest quality of life and ongoing independence. Getting to and from medical ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Haute ... Dr. Barry M. Weintraub as a prominent plastic surgeon and the network’s newest ... world, and the most handsome men, look naturally attractive. Plastic surgery should be ...
(Date:6/24/2016)... ... ... Venture Construction Group (VCG) sponsors Luke’s Wings 5th ... Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. The event raised ... have been wounded in battle and their families. Venture Construction Group is a 2016 ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Any dentist who has made an implant supported ... Many of them do not even offer this as a ... laboratory costs involved. And those who ARE able to offer ... high cost that the majority of today,s patients would not ... Zadeh , founder of Dental Evolutions Inc. and inventor of ...
(Date:6/23/2016)... , June 23, 2016  In a startling report released today, ... their residents by lacking a comprehensive, proven plan to eliminate prescription ... definitive ranking of how states are tackling the worst drug crisis ... four states – Kentucky , New ... Vermont . Of the 28 failing states, three – ...
(Date:6/23/2016)... Research and Markets has announced the ... 2016 - Forecast to 2022" report to their offering. ... up to date financial data derived from varied research sources ... with potential impact on the market during the next five ... comprises of sub markets, regional and country level analysis. The ...
Breaking Medicine Technology: