Navigation Links
Complimentary White Paper: Where Senior Care Suppliers Spent Marketing and PR Dollars in 2007 and 2008
Date:10/31/2008

How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest “Trends in Senior Care Marketing" report.

Capitola, Calif. (PRWEB) October 31, 2008 -- How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest Trends in Senior Care Marketing report.

The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. This research report examines the latest trends and best practices for marketing to the senior care industry.

To download a free copy of the report, visit: http://www.seniorcaremarketer.com/downloads.htm

The report represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical.

Key topics include:
- What marketing and PR activities were most important to senior care suppliers last year, and their budgeting plans for the next 12 months;

- Who and what suppliers rely on to stay knowledgeable about the marketplace;

- How optimistic suppliers are about the overall health of the senior care marketplace.

The report found that blogging and pay-per-click advertising have yet to catch on with many senior care vendors, many of which have limited marketing budgets. Most respondents prefer traditional marketing methods such as print advertising, trade show exhibits, print press releases and direct marketing, although search engine optimization and e-mail marketing are making strong inroads.

The report comes at a critical time: the senior care market is booming and its effects will be felt for decades. Among 78 million U.S. baby boomers, roughly one-third will be 62 years old or older by 2013, says the American Association of Retired Persons (AARP). By 2030, one of every five Americans will be over age 65.

"The Internet is dramatically changing the marketing landscape – yet we don’t expect to see major differences in senior care marketing and PR activities over the next year,” said Mark Willaman, president of Fisher Vista, LLC, which owns SeniorCareMarketer. “While the marketing sophistication of many healthcare companies is as impressive as any industry, many senior care vendors have limited or no marketing budgets.”

About Fisher Vista, LLC

Fisher Vista, LLC is a marketing and information services firm focusing on the human capital and senior care industries. The company’s flagship product, HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry. SeniorCareMarketer.com is scheduled for launch November 1, 2008.

This press release was distributed through eMediawire by Human Resources Marketer (SeniorCareMarketer: www.SeniorCareMarketer.com) on behalf of the company listed above.

# # #

Read the full story at http://www.prweb.com/releases/2008/10/prweb1550674.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Mary Ann Liebert, Inc. Provides Complimentary Online Access to Breastfeeding Medicine for the Month of August
2. Complimentary Sports Injury Prevention Pamphlet for Women Offered by NOHC of Chicago
3. Baby's Blindness Resolved, Nerves in Knee Regenerated and Other Unusual Complimentary Therapies from BiomagScience
4. Best Practice Database: Complimentary Excerpt of Three Sales Force Excellence Studies
5. Complimentary Excerpt of Employee Engagement: Programs and Activities that Work Available from Best Practices
6. Complimentary Excerpt Available from Best Practices: Pharmaceutical Competitive Intelligence Excellence - Optimizing Data Collection within Approved Guidelines
7. Best Practice Database: Complimentary Excerpt of Scientific Publications Strategy Study
8. Waters Offers U.S. Water Authorities Complimentary Drinking Water Testing for the Presence of Pharmaceuticals
9. Smart Circle International, LLC Launches Its National Health and Wellness Network Complimentary 1/2-Hour Massage for Everyone
10. Best Practice Database: Complimentary Excerpt of Three Sales Force Excellence Studies
11. Integrating Quality into Business Systems for High Performance, Complimentary Excerpt Available from Best Practices, LLC
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... ... Pixel Film Studios Released ProSlice Levels, a Media Slicing Effect Plugin ... whole new perspective by using the title layers in ProSlice Levels to split-up ... Levels contains over 30 Different presets to choose from. FCPX users can ...
(Date:6/25/2016)... Austin, TX (PRWEB) , ... June 25, 2016 , ... ... Fellow of the American College of Mohs Surgery and to Dr. Russell Peckham for ... popular and highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic ...
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... ... athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as ... City area —Johnson is one of the first doctors to perform the treatment. ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
(Date:6/24/2016)... Diego, CA (PRWEB) , ... June 24, 2016 , ... ... with the American Cancer Society and the Road To Recovery® program to drive cancer ... to seniors and other adults to ensure the highest quality of life and ongoing ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... innovative inhaled drugs, announced today that it was added ... reconstituted its comprehensive set of U.S. and global ... is an important milestone for Pulmatrix," said Chief Executive ... awareness of our progress in developing drugs for crucial ...
(Date:6/23/2016)... -- Any dentist who has made an implant supported denture ... of them do not even offer this as a viable ... costs involved. And those who ARE able to offer that ... cost that the majority of today,s patients would not be ... , founder of Dental Evolutions Inc. and inventor of Implanova ...
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on ... today announced that patient enrollment in its ongoing ... Duchenne) has exceeded 50% of its 24-patient target. ... in the third quarter of 2016, and to ...
Breaking Medicine Technology: