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Complimentary White Paper: Where Senior Care Suppliers Spent Marketing and PR Dollars in 2007 and 2008
Date:10/31/2008

How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest “Trends in Senior Care Marketing" report.

Capitola, Calif. (PRWEB) October 31, 2008 -- How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest Trends in Senior Care Marketing report.

The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. This research report examines the latest trends and best practices for marketing to the senior care industry.

To download a free copy of the report, visit: http://www.seniorcaremarketer.com/downloads.htm

The report represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical.

Key topics include:
- What marketing and PR activities were most important to senior care suppliers last year, and their budgeting plans for the next 12 months;

- Who and what suppliers rely on to stay knowledgeable about the marketplace;

- How optimistic suppliers are about the overall health of the senior care marketplace.

The report found that blogging and pay-per-click advertising have yet to catch on wit
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Source: PRWeb
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