Navigation Links
Complimentary White Paper: Where Senior Care Suppliers Spent Marketing and PR Dollars in 2007 and 2008
Date:10/31/2008

How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest “Trends in Senior Care Marketing" report.

Capitola, Calif. (PRWEB) October 31, 2008 -- How prevalent are the use of blogs, podcasts and other Web 2.0 tools by suppliers in the senior care marketplace? Are print advertising budgets being reduced? Will senior care vendors attend fewer tradeshows? These questions are answered in our latest Trends in Senior Care Marketing report.

The much-hyped “aging of America” has arrived, but many suppliers of senior care products and services are unprepared for the intense marketing competition about to take place. This research report examines the latest trends and best practices for marketing to the senior care industry.

To download a free copy of the report, visit: http://www.seniorcaremarketer.com/downloads.htm

The report represents a broad spectrum of senior care companies, including home care, senior housing, medical, physical therapy and pharmaceutical.

Key topics include:
- What marketing and PR activities were most important to senior care suppliers last year, and their budgeting plans for the next 12 months;

- Who and what suppliers rely on to stay knowledgeable about the marketplace;

- How optimistic suppliers are about the overall health of the senior care marketplace.

The report found that blogging and pay-per-click advertising have yet to catch on with many senior care vendors, many of which have limited marketing budgets. Most respondents prefer traditional marketing methods such as print advertising, trade show exhibits, print press releases and direct marketing, although search engine optimization and e-mail marketing are making strong inroads.

The report comes at a critical time: the senior care market is booming and its effects will be felt for decades. Among 78 million U.S. baby boomers, roughly one-third will be 62 years old or older by 2013, says the American Association of Retired Persons (AARP). By 2030, one of every five Americans will be over age 65.

"The Internet is dramatically changing the marketing landscape – yet we don’t expect to see major differences in senior care marketing and PR activities over the next year,” said Mark Willaman, president of Fisher Vista, LLC, which owns SeniorCareMarketer. “While the marketing sophistication of many healthcare companies is as impressive as any industry, many senior care vendors have limited or no marketing budgets.”

About Fisher Vista, LLC

Fisher Vista, LLC is a marketing and information services firm focusing on the human capital and senior care industries. The company’s flagship product, HRmarketer.com, is the No. 1 online marketing and PR service in the human resources industry. SeniorCareMarketer.com is scheduled for launch November 1, 2008.

This press release was distributed through eMediawire by Human Resources Marketer (SeniorCareMarketer: www.SeniorCareMarketer.com) on behalf of the company listed above.

# # #

Read the full story at http://www.prweb.com/releases/2008/10/prweb1550674.htm


'/>"/>
Source: PRWeb
Copyright©2008 Vocus, Inc.
All rights reserved

Related medicine news :

1. Mary Ann Liebert, Inc. Provides Complimentary Online Access to Breastfeeding Medicine for the Month of August
2. Complimentary Sports Injury Prevention Pamphlet for Women Offered by NOHC of Chicago
3. Baby's Blindness Resolved, Nerves in Knee Regenerated and Other Unusual Complimentary Therapies from BiomagScience
4. Best Practice Database: Complimentary Excerpt of Three Sales Force Excellence Studies
5. Complimentary Excerpt of Employee Engagement: Programs and Activities that Work Available from Best Practices
6. Complimentary Excerpt Available from Best Practices: Pharmaceutical Competitive Intelligence Excellence - Optimizing Data Collection within Approved Guidelines
7. Best Practice Database: Complimentary Excerpt of Scientific Publications Strategy Study
8. Waters Offers U.S. Water Authorities Complimentary Drinking Water Testing for the Presence of Pharmaceuticals
9. Smart Circle International, LLC Launches Its National Health and Wellness Network Complimentary 1/2-Hour Massage for Everyone
10. Best Practice Database: Complimentary Excerpt of Three Sales Force Excellence Studies
11. Integrating Quality into Business Systems for High Performance, Complimentary Excerpt Available from Best Practices, LLC
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/20/2017)... ... ... “The Trials I Face to Receive God’s Grace”: a mesmerizing take on one ... better one’s life through God. “The Trials I Face to Receive God’s Grace” is ... found a love for writing. Green feels that expressing his feelings through prayer will ...
(Date:9/20/2017)... ... 2017 , ... Houston, Texas, investment firm CORDA Investment Management, LLC, believes in ... 11, off work and rolled up their sleeves to help with relief efforts. The ... start the process of rebuilding. , CORDA founder Bonner C. Barnes notes that investment ...
(Date:9/20/2017)... ... September 20, 2017 , ... “The Foggy Road to Moorwick”: the adventures of a young ... creation of published author, Jeanine Liston, a busy mother of five who used her time ... been writing this book for over twenty years. It was a way to give ...
(Date:9/20/2017)... ... September 20, 2017 , ... “Monique”: is the story of Monique, whose ... creation of published author, Colleen Crispi, has owned four beauty salons and written a ... in real estate and cooking. , “The doctor’s office was only three blocks ...
(Date:9/19/2017)... NY (PRWEB) , ... September 19, 2017 , ... ... announced today the addition of strategic marketing leader, Denise Flannery, to its strategic ... Marketing, Brand and Management Consultant, Denise will work with clients across different industries ...
Breaking Medicine News(10 mins):
(Date:9/6/2017)... Sept. 6, 2017 NeuroRx, a clinical stage biopharma ... and Behavior (ASIB), has been granted Fast Track status by ... of NRX-100 (ketamine HCl) followed by NRX-101 (D-cycloserine + lurasidone). ... trial of this sequential therapy targeting patients who are admitted ... ...
(Date:9/5/2017)...  Just 18 months after its February 2016 launch, ... the appointment of three new senior people to its ... Jones-Phillips and James Wright bring decades ... Tammy Wynne joins as Director, ... She has over ten years, experience in global market ...
(Date:8/31/2017)... PM360,s annual Innovations Issue, published in ... innovations happening across the industry. Established six years ago, ... providing a comprehensive look at the newest and most ... innovative companies, startups, divisions, products, services, and strategies from ... "Everyone in this industry wants to do better—in all ...
Breaking Medicine Technology: