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Complementary Excerpt Available from Best Practices: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications
Date:4/18/2008

CHAPEL HILL, N.C., April 18 /PRNewswire/ -- Sales force performance significantly impacts growth and bottom line results. The ability of senior management to effectively disseminate vital information to their sales forces while maximizing selling time is integral to the overall success of their companies.

Findings from the study, "U.S. Sales Communications Excellence: Resources, Structure and Processes to Optimize Pharmaceutical Sales Communications," identified a wealth of key practices and metrics that can enable organizations to identify performance gaps and areas for improvement to better employ sales communications functions. For a complementary excerpt, click the following or paste into your browser: http://www3.best-in-class.com/rr931.htm
Some key findings include:

-- The typical pharmaceutical organization spends $80-150 per salesperson

in salaries for communication employees. The potential time savings

(and resulting increased sales time) that an effective communications

group can have will ultimately far outweigh this cost.

-- While roughly 53 percent of the Total Benchmark Class indicated that

they do not track communications, and 74 percent stated that they do

not measure communications, nearly all participants indicated a desire

to do both.

To access the full report or to download a complementary summary containing insights found in this report, click on the following link: http://www3.best-in-class.com/rr931.htm .

To find out more about this report, or more about Best Practices Research and Consulting, please visit our website at http://www.best-in-class.com or contact Grant Houston at 919-767-9182 or ghouston@best-in-class.com.

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SOURCE Best Practices, LLC
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