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Competitive Intelligence: Processes to Produce Insights that Matter
Date:1/24/2008

CHAPEL HILL, N.C., Jan. 24 /PRNewswire/ -- Competitive Intelligence groups have a tough job. Trying to protect products nearing patent expiration, staving off competitors trying to capture a portion of an eroding market share or just trying to keep track of corporate rivals, all the while providing customized deliverables to various internal executives. It is clear from research studies that certain CI groups are better structured, staffed and managed to identify, shape and deliver the insights that matter to their leaders.

Indeed, no matter the industry, companies that excel at CI have learned to apply established best practices to their structure, reporting relationships, collection tools, analytical techniques, and CI competency skill set to beat out the competition.

Specific best practices are revealed in Managing the Competition: Turning Competitive Intelligence into Strategy, a compelling benchmarking study conducted by Best Practices, LLC.

Download a complimentary study excerpt at http://www3.best-in-class.com/rr904.htm . The study presents provocative sharing compiled from surveys and in-depth interviews with 29 top CI executives at such world-class companies as AstraZeneca, IBM, Merck, GlaxoSmithKline, Kodak, Eli Lilly and Abbott Labs.

A brief sampling of harvested insights and best practices include:

-- One benchmarked executive explains that CI analysts at his

organization must develop executive recommendations beyond pure data

analysis. This kind of accountability led to more empowerment of the

CI team as company members are more likely to use competitive

information if it is readily available.

-- Another company improved its performance around timeliness,

communication, flexibility and other metrics through electronic

feedback forms that are completed by internal custome
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SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

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