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Competitive Intelligence: Information Collection Tactics

CHAPEL HILL, N.C., March 18 /PRNewswire/ -- The key to collecting meaningful competitive intelligence is using multiple information sources to gather data. Companies use tools and techniques ranging in complexity from picking up the phone and calling a competitor, to monitoring the air emissions outside a Competitor's manufacturing plant. Best-in-class CI groups use a variety of methods and often experiment with new collection sources to ensure data gathering efforts cover as much ground as possible. According to research by Best Practices, LLC, a leading pharmaceutical research firm.

Download a complimentary sample of this research, "Competitive Intelligence Case Studies and Techniques for Excellence -- Research Bundle Excerpt --," at

The study suggests the benefits of collecting and synthesizing data from public documents to spot operational changes and how to have a better understanding about why to integrate the sales force into the competitive intelligence communication process to transmit information learned from the customers.

"Competitive Intelligence Case Studies and Techniques for Excellence -- Research Bundle Excerpt --" reflects the type of research that can be found inside the Best Practice Database, which contains about $35 million of primary research.

For more information, contact Rob Naylor at 919-767-9244 or email


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 15 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.

SOURCE Best Practices, LLC
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