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Communities Nationwide Learn 'Less Is More' from Metabolife(R) Through 1,000 In-Home Parties and An Interactive Site www.joinlessismore.com
Date:10/6/2009

NEW YORK, Oct. 6 /PRNewswire/ -- Metabolife, a leading brand in the weight management industry, launched Metabolife "Less Is More" -- a campaign encouraging participants to bring about positive, incremental changes to their lives and the lives of others through simple, everyday thoughtful actions. The campaign kicked-off with the launch of www.joinlessismore.com.

"Metabolife knows that it is often the accumulation of small changes that delivers lasting results and weight loss is just one area of life where this is true," says Niki Simoneaux, Director of Brand Management. "We created 'Less is More' to bring this all to life, to help people realize the real impact that comes from taking even the smallest action in the right direction in any area of life that matters to them."

On the website www.joinlessismore.com, participants have a place to either join in on actions for positive change that other participants have posted to the site, or to create their own actions and post them to the site to inspire others to join in. Participants get points when they complete an action or when others complete actions they posted to the site, and by watching these points build up participants see how quickly small actions can lead to big change. To keep it fun, there are sweepstakes at various point levels where participants can have a chance to win a variety of great prizes.*

The initial launch was supported with 1,000 parties across the country each with a "Less is More" theme on September 26, 2009, organized by House Party(TM). The parties were a place for individuals to come together to encourage one another to explore and celebrate new ways to enhance their lives by taking part in small, but impactful measures that bring positive incremental change to their communities and the world. Hosts of the Metabolife "Less Is More" pa
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SOURCE Metabolife
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