Navigation Links
Communicating Clinical Trial Data: Timing Remains Key Challenge for Marketing Teams
Date:2/27/2008

CHAPEL HILL, N.C., Feb. 27 /PRNewswire/ -- Effective communication of clinical trials can help transform an active chemical compound into a blockbuster brand. How, when, and to whom the sophisticated information of clinical trials must be delivered -- these are some of the key questions pharmaceutical companies face.

"From Breakthrough to Blockbuster: Best Practices in Communicating Clinical Trial Results." -- A benchmarking report by Best Practices, LLC, presents how best-in-class pharmaceutical companies communicate clinical trial results. These findings will aid executives in making informed budget, resource allocation, and process improvement decisions as they prepare to release study findings.

Scope of the report

-- Choosing winning tactics for communicating study findings to

physicians, managed care organizations, investors and consumers

-- How to tailor communication, to specialist and primary care

physicians, based on their needs

-- Communication Toolkit that walks executives through the communication

process from the planning stages of a large clinical trial through the

post-launch period

The report is based on in-depth interviews and survey responses gathered from pharmaceutical executives at companies including Abbott, AstraZeneca, Aventis, Bristol-Myers Squibb, Eli Lilly, GlaxoSmithKline, Janssen, Merck, Novartis, Schering-Plough and Wyeth.

Download a complimentary research summary including sample best practices and data charts by clicking at http://www3.best-in-class.com/rr915.htm . For more information, contact Cameron Tew at 919-767-9246 or at ctew@best-in-class.com .

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, a pharmaceutical research and consulting firm, conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class organizations. For more information, call 919-403-0251 or visit http://www.best-in-class.com .


'/>"/>
SOURCE Best Practices, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Food and Drug Law Institute Sponsors Colloquium on Communicating Risk/Safety Drug Information
2. Food and Drug Law Institute Sponsors Colloquium on Communicating Risk/Safety Drug Information
3. HealthpointCapital, LLC Appoints Stephen H. Hochschuler, M.D. as Clinical Advisor
4. Daniel Magilavy, M.D. Joins Rigel as Vice President of Clinical Research
5. Pharsight to Present at eClinical Forum
6. PRA International to Open Expanded Clinical Pharmacology Center
7. Elsevier enhances clinical decision making with suite of Clinical Decision Support solutions
8. Hyperion Therapeutics Announces Enrollment of First Patient in Phase 2 Clinical Trial in Patients With Hepatic Encephalopathy
9. Professional Products, Inc. Integrates Clinical Skills and Simulation Center at the Johns Hopkins Hospital
10. Algeta Receives IND Approval for Alpharadin(TM) to Commence Clinical Development in the USA
11. Derma Sciences Announces Several Clinical Presentations on MEDIHONEY(TM) Wound & Burn Dressings at Upcoming APWCA Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... ... the certification process to promote standards of excellence for the field of eating ... for March 22 – 25, 2018 in Orlando, Florida at the Omni Resort ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... ... 13, 2017 , ... Global Healthcare Management’s 4th Annual Kids Fun Run brought ... This free event, sponsored by Global Healthcare Management’s CEO, Jon Letko, is aimed at ... towards children of all ages; it is a non-competitive, non-timed event, which is all ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the Mission ... lost souls in the Philippines. “The Journey: From the Mountains to the Mission Field” ... the Bible. She has taught all ages and currently teaches a class of ladies ...
(Date:10/12/2017)... New Orleans, LA (PRWEB) , ... October 12, 2017 , ... ... fitness centers in the U.S., announced today its plans to open a flagship location ... club will occupy the former Rooms To Go store next to Office Depot in ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... , Oct. 11, 2017  Hill-Rom Holdings, Inc. ... Aspen Surgical facility in Las Piedras, Puerto ... scalpels and blades. ... that the facility sustained minor structural damage, temporary loss ... Maria. Repairs have been completed, manufacturing operations have resumed, ...
(Date:10/10/2017)... 2017   West Pharmaceutical Services, Inc. (NYSE: ... drug administration, today shared the results of a study ... the intradermal administration of polio vaccines. The study results ... May 2017 by Dr. Ondrej Mach , Clinical ... Organization (WHO), and recently published in the journal ...
(Date:10/5/2017)...  In response to the nationwide opioid epidemic, ... (AAOMS) released prescribing recommendations that urge ibuprofen – ... a first-line therapy to manage a patient,s acute ... Recognizing the value and importance of the ... Acute and Postoperative Pain Management" stresses that practitioners ...
Breaking Medicine Technology: