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Common Approaches to Member Retention by Health Insurance Plans are Ineffective, New Study Shows
Date:3/10/2009

t importantly, a sustained commitment to member retention from senior management.

  • The most successful disenrollment initiatives by health plans do not approach member retention as an isolated strategy, but also integrate the discipline into their member acquisition and member service programs.

Details on this new research, as well as other valuable market insight on the subject of member retention will be presented at the World Congress Leadership Summit on Member Retention for Health Plans, scheduled for March 18-19 at Rosen Shingle Creek Resort in Orlando.

Co-sponsored by ConnextionsHealth, the agenda for this first-of-its-kind forum will feature presentations from leading consulting and research firms, including McKinsey, Gartner and Forrester. Opening keynote Michael Leavitt, the outgoing Department of Health and Human Services cabinet secretary heads a distinguished Summit faculty that includes several health plan executives who will share insights and best practices on member retention, including; Ingrid Lindberg, Chief Experience Officer at CIGNA; John Cheng, VP of Strategic Marketing at Aetna; Steve Nelson, VP of Consumerism and Retail Marketing at Highmark; Thomas Rekart, EVP and Chief Administrative Officer at Bravo Health; and Steven Auerbach, who recently left his EVP role at UnitedHealth Group to serve as President of Connextions Inc.

Through interactive workshops, best practices showcases, keynotes from recognized authorities and panel discussions, attendees will learn how to build, apply and measure member retention strategies designed to yield results similar to those in the new research on the impact of disenrollment programs. For additional information, visit www.worldcongress.com/retention.

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