Navigation Links
Common Approaches to Member Retention by Health Insurance Plans are Ineffective, New Study Shows
Date:3/10/2009

Most Health Plan Members Drop Coverage for Multiple Reasons; Integrated Retention Strategy and Senior Management Commitment Are Necessary to Reduce Disenrollment and Improve Balance Sheet

ORLANDO, Fla., March 10 /PRNewswire/ -- Market research conducted on behalf of ConnextionsHealth provides both good and bad news for health insurance providers. The good news: properly managing member disenrollment delivers a significant, positive impact on net enrollment and revenue generation. The bad news: member retention is increasingly difficult for health plans to achieve, and most plans are doing it poorly. A host of economic factors are currently driving unprecedented membership losses at most health insurance plans.

Results of a proprietary study conducted by a leading management consulting firm show:

  • Two-thirds of members in individual health insurance plans have multiple reasons for leaving; these include 6 broad categories, 32 subcategories and nearly 300 distinct root causes for dropping coverage.

  • Root causes of member disenrollment vary widely, based on factors such as plan type, geographic region, sales channel, and most notably a member's tenure with the health plan - which can be identified and addressed by specific stages in the member lifecycle.

  • Traditional phone-based campaigns to capture and analyze disenrollment reasons are ineffective. Exit interviews that lack clear focus and tenacious questioning regarding root causes do not provide health plans with meaningful insight into disenrollment.

  • The majority of disenrollment drivers are controllable. But success in member retention involves sophisticated research into disenrollment drivers; careful design of proactive and reactive retention initiatives; and most importantly, a sustained commitment to member retention from senior management.

  • The most successful disenrollment initiatives by health plans do not approach member retention as an isolated strategy, but also integrate the discipline into their member acquisition and member service programs.

Details on this new research, as well as other valuable market insight on the subject of member retention will be presented at the World Congress Leadership Summit on Member Retention for Health Plans, scheduled for March 18-19 at Rosen Shingle Creek Resort in Orlando.

Co-sponsored by ConnextionsHealth, the agenda for this first-of-its-kind forum will feature presentations from leading consulting and research firms, including McKinsey, Gartner and Forrester. Opening keynote Michael Leavitt, the outgoing Department of Health and Human Services cabinet secretary heads a distinguished Summit faculty that includes several health plan executives who will share insights and best practices on member retention, including; Ingrid Lindberg, Chief Experience Officer at CIGNA; John Cheng, VP of Strategic Marketing at Aetna; Steve Nelson, VP of Consumerism and Retail Marketing at Highmark; Thomas Rekart, EVP and Chief Administrative Officer at Bravo Health; and Steven Auerbach, who recently left his EVP role at UnitedHealth Group to serve as President of Connextions Inc.

Through interactive workshops, best practices showcases, keynotes from recognized authorities and panel discussions, attendees will learn how to build, apply and measure member retention strategies designed to yield results similar to those in the new research on the impact of disenrollment programs. For additional information, visit www.worldcongress.com/retention.

About Connextions Inc.:

Founded in 1992, Connextions and its ConnextionsHealth unit provide technology, people and industry expertise that enables its clients to grow, retain and serve customers. Connextions client list includes America's best-known corporate and healthcare organizations, including Kaiser-Permanente, Caremark, FedEx and Sprint. For information, see www.connextions.com.

About World Health Care Congress Leadership Summits:

The World Health Care Congress Leadership Summit Series addresses the most cutting edge issues for health care executives across a wide range of industry sectors. Designed to expand on topics discussed at invitation-only summits during the World Health Care Congress, this series offers new perspectives on established methodologies, and details solutions to foster innovation and change. For more information, please visit www.worldcongress.com.


'/>"/>
SOURCE ConnextionsHealth
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Commonly used beauty staple clinically proven to help treat eczema
2. Commonly Used Beauty Staple Clinically Proven to Help Treat Eczema
3. Cleveland Clinic Launches Ground-Breaking Wellness Program To Reverse Effects of Common Chronic Diseases
4. Kidney Disease Increases the Risk of Stroke in Patients With the Most Common Type of Heart Arrhythmia, According to Kaiser Permanente Study
5. Discovery Yields Cure for the Common Cold and the Flu
6. Common Approaches to Member Retention by Health Insurance Plans are Ineffective, New Study Shows
7. German Medical Advancement Reflects Major Improvement in Individuals with Common and Chronic Illnesses Related to Immune System Dysfunction
8. Schering-Plough Declares Quarterly Dividends on Common Shares and Mandatory Convertible Preferred Stock
9. Study suggests surface water contaminated with salmonella more common than thought
10. Fainting Most Common Medical Crisis on Planes
11. Syndication Inc. Board of Directors Authorizes the CEO to Rescind 300 Million Shares of the Companys Common Stock to Treasury
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... 13, 2017 , ... While it’s often important to take certain medications during ... Austin, Texas, has identified a solution. , She developed a prototype for MOTION LIGHT-UP ... such, it eliminates the need to turn on a light when taking medication during ...
(Date:10/13/2017)... ... October 13, 2017 , ... PurhealthRX , a ... utilizing Purzorb™ technology. Applying the Purzorb™process to full spectrum CBD oil will revolutionize the ... a CBD form that can be easily incorporated into liquid products, while reducing costs ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Apple Rehab ... services, staged a mock evacuation of the facility as part of a disaster drill ... Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network ... advocate for action towards gender equality at their inaugural Summit in New York City ... and reached a social audience of over 3 million. To watch the Mobilize Women ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented host, actor ... on sciatica in a new episode of "Success Files," which is an award-winning ... innovation and investigates each subject in-depth with passion and integrity. , Sciatica occurs ...
Breaking Medicine News(10 mins):
(Date:10/7/2017)... , Oct. 6, 2017   Provista, a ... than $100 billion in purchasing power, today announced a ... information. The Newsroom is the online home ... trends, infographics, expert bios, news releases, slideshows and events. ... to a wealth of resources at their fingertips, viewers ...
(Date:10/4/2017)... LAWRENCE, Mass. , Oct. 4, 2017 /PRNewswire/ ... developer of single-use, self-contained, illuminating medical devices, today ... National Health Surveillance Agency (or Agência Nacional ... ®. The first single-use, cordless surgical retractor with ... ONETRAC provides optimal access, illumination and exposure of ...
(Date:10/2/2017)... , Oct. 2, 2017 Halo Labs announces the European ... system called the HORIZON at MIBio 2017 in Cambridge, ... and visible particulate matter in biopharmaceutical samples with unprecedented speed and ... the novel technique Backgrounded Membrane Imaging. ... The HORIZON subvisible particle analysis system ...
Breaking Medicine Technology: