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Commercial Pharmacy Benefit Enrollment Experiencing Greater Shifts in Florida than Commercial Medical Benefit Enrollment
Date:6/9/2009

Customizable Survival Kit Offers One Stop for Market-Specific Managed Care Enrollment Data and Insights into Local Healthcare Market Drivers and Health Plan Trends

NASHVILLE, Tenn., June 9 /PRNewswire/ --HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that commercial pharmacy enrollment is experiencing greater shifts in membership at the state level than commercial medical benefit enrollment. According to new data from HealthLeaders-InterStudy, Florida is one market in which commercial medical and pharmacy benefit enrollment is moving in different directions. Between January 2008 and January 2009, commercial medical enrollment in Florida grew by nearly three percent, while commercial pharmacy enrollment decreased by 10 percent.

Enrollment details, along with insights into local healthcare market drivers and health plan trends can be found in a customizable Survival Kit from HealthLeaders-InterStudy. The Kit, which can be tailored for Florida or any U.S. market, arms pharmaceutical sales teams with local-level managed care market intelligence. To meet sales force needs, District, Area, Territory and Region Survival Kits are available.

Each Survival Kit can be customized to provide the most relevant quantitative and qualitative insights that will enable teams to assess priorities and understand market drivers, influencers and opportunities. Accurate and comprehensive enrollment information allows teams to evaluate how medical and pharmacy lives are covered in a particular district to improve strategic planning and resource allocation.

"Gathering market intelligence can be time-consuming and expensive, and without the validation of a third-party expert, companies often do not get the complete picture," said Jed Maley, vice president, business development with HealthLeaders-InterStudy. "Our survival kits combine our data and analysis products into a geo
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SOURCE HealthLeaders-InterStudy
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