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Coming Clean: New Allergy Specialty Store is Land of Plenty for All People With Allergies
Date:2/19/2009

ORLAND PARK, Ill., Feb. 19 /PRNewswire/ -- Whether it is due to allergies, gluten intolerance, autism, or diabetes, many now turn to special diets that eliminate ingredients such as gluten or milk. Likewise, with asthma and environmental allergies on the rise, many seek relief by using air purifiers and non-toxic cleaning, health and beauty products.

A father of two daughters with multiple food and environmental allergies wanted to do something that would make life easier for individuals and families experiencing issues similar to the ones his family faces on a daily basis.

His need for a one-stop shop that would carry all of his daughters' specialty products prompted him to open Free From Market (www.freefrommarket.com) in Orland Park, IL, an allergy specialty store for those with dietary, chemical or environmental allergies. The store boasts the largest selection of allergy free and gluten free foods in the Midwest, organic and petroleum free health and beauty products, pharmaceutical grade supplements, air purifiers, dust-mite repellant linens and chemical free cleaners.

"We would spend every Saturday going to four or five stores to get what we needed for the week and we'd still have to order online," says Peter DeRousse, founder of Free From Market. "We wanted to make a convenient place where people could find everything they needed as well as many unique gluten free brands." The people and resources set Free From Market apart from typical health food and grocery stores. "I care for two children with life threatening allergies and gluten intolerance every day, so I'm very serious about helping people to avoid what ails them so they can attain optimum health." Shoppers can use a database that filters products by food allergies and which lists manufacturers' precautions for reducing cross-contamination. "The current labeling law can leave many questions unanswered about whether a product will be safe for someone with food allergies or gluten sensitivity, so I often call manufacturers and I keep that information as part of their searchable profile, " DeRousse said.

"Unless a manufacturer affirmatively prints every ingredient in plain language on their food, cleaner, supplement or cosmetic label, you are unlikely to find it here," explains DeRousse, "because, whether it is a food, health and beauty product or a cleaner, it all ends up in the bloodstream." The store itself is a gluten and peanut free facility. Missing or minimized are artificial sweeteners, genetically modified foods, and product labels bearing the words "may contain." Says DeRousse, "Our policy requires full disclosure on the label, so we cannot offer many high volume products found at health and gourmet food stores, which claim to be natural, but which may be dangerous for people with allergies and restricted diets. That's fine, because I know that if people are anything like my kids, they will be much healthier for it."

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Peter DeRousse, Ph.D.

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SOURCE Free From Market
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