Navigation Links
Comfort food fallacy: Upheaval leads to less-familiar choices
Date:9/21/2009

You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over "comfort foods."

"Most of us can name our favorite 'comfort foods' and believe that we are most prone to seek them out during times of stress and upheaval," writes author Stacy Wood (University of South Carolina). "Contrary to this well-engrained belief, this research shows the surprising result that our choices of old favorites happen at the opposite times that we predict."

In the first study, participants were told about a person who was described as either being in an extremely stable life situation or in the midst of many changes. Researchers asked them to predict whether these people would choose a popular American potato chip or an unknown British potato "crisp" in exotic flavors like Camembert and Plum. The participants thought the stable person would have more time and energy to try new things and would choose the new item.

Then in a separate choice study, researchers asked participants to rate the level of change in their own lives and then to choose snacks. Those experiencing more change chose the newer snacks. "This result is called the 'comfort food fallacy' effect. It does not say that comfort foods are not enjoyable, but rather that we don't seem to seek them out when we think we do. Contrary to our expectations, comfort foods appear to be chosen more often in comfortable times."

The results also carried over to non-food options, such as song downloads and movies. And, in a final study, the author found that by manipulating the perceived level of change in a person's life, the likelihood of choosing a new item was also manipulated.

The study has broad implications for people contemplating life changes. "Many people believe they shouldn't try too many new things at once. For example, they may believe that a time of change is not a good time to start a new exercise program. This research suggests that a time of change (new job, new town, new situation) may be an ideal time to adopt desired changes because we are inherently more open to new options then," Wood concludes.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Arcadia HealthCares DailyMed(TM) Signs Deal with Comfort Keepers(R), A Leading Provider of In-Home Care
2. Breast CT Scanner Could Improve Cancer Screen Comfort
3. Living Green Marketplace Announces the Cancer Care Wellness Box to Bring Comfort to Cancer Patients During Medical Treatment
4. New HemCon/Seal-On Nasal Plugs Control Nosebleeds Quickly, Effectively and Comfortably
5. Coapt Systems, Inc. Launches Hydrelle(TM) a New, FDA-Approved Dermal Filler with Lidocaine for Significant Wrinkle Correction and Greater Patient Comfort
6. Unique Facility Designed for the Comfort of Hospice Patients and Their Families
7. Unique Facility Designed for the Comfort of Hospice Patients and Their Families
8. ICM Controls' Award-Winning Comfort Control Center Improves Comfort and Indoor Air Quality While Lowering Energy Costs
9. McRoskey Mattress Company Comforts Homeless/Low-Income Residents of San Franciscos Canon Barcus Community House With Bed Donation
10. For Men Over 50, Odds of Eye Discomfort Increases
11. Comfort Matters - The new Draeger Series of Filtering Facepiece Respirators Demonstrate Exceptional Wearer Comfort
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... The ... in Dallas that it will receive two significant new grants to support its ... PHA marked its 25th anniversary by recognizing patients, medical professionals and scientists for ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA is excited ... To Recovery® program to drive cancer patients to and from their cancer treatments. ... highest quality of life and ongoing independence. Getting to and from medical treatments ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine ... Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic Capital Partners, LLC (SCP) ... obtaining investment capital for emerging technology companies. SCP has delivered investment events ... in more than a million dollars of capital investment for five companies. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Today, MTI-GlobalStem, a ... cells and other difficult to transfect cells, announces its launch of the PluriQ™ ... Gene Editing System is a complete system for culturing and transfecting human ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)...   Bay Area Lyme Foundation , collaborating ... for Tick Borne Illness , Harvard Medical School ... Medicine, University of California, Berkeley, and the Veterans ... finalists of Lyme Innovation , the first ... scientists, clinicians, researchers, entrepreneurs, and investors from several ...
(Date:6/24/2016)... Research and Markets has ... 2015-2025: Applications, Technologies, Forecasts" report to their ... Electronics, Smart Skin, Structural Health Monitoring, Composite Smart ... electronics involves electronic and/or electrical components and circuits ... structures such as vehicle bodies or conformally placed ...
(Date:6/24/2016)... , June 24, 2016 Dehaier Medical Systems ... "Company"), which develops, markets and sells medical devices and ... , signed a strategic cooperation agreement with Hongyuan Supply ... Supply Chain") on June 20, 2016, to develop Dehaier,s ... strategic cooperation agreement, Dehaier will leverage Hongyuan Supply Chain,s ...
Breaking Medicine Technology: