Navigation Links
Comfort food fallacy: Upheaval leads to less-familiar choices
Date:9/21/2009

You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over "comfort foods."

"Most of us can name our favorite 'comfort foods' and believe that we are most prone to seek them out during times of stress and upheaval," writes author Stacy Wood (University of South Carolina). "Contrary to this well-engrained belief, this research shows the surprising result that our choices of old favorites happen at the opposite times that we predict."

In the first study, participants were told about a person who was described as either being in an extremely stable life situation or in the midst of many changes. Researchers asked them to predict whether these people would choose a popular American potato chip or an unknown British potato "crisp" in exotic flavors like Camembert and Plum. The participants thought the stable person would have more time and energy to try new things and would choose the new item.

Then in a separate choice study, researchers asked participants to rate the level of change in their own lives and then to choose snacks. Those experiencing more change chose the newer snacks. "This result is called the 'comfort food fallacy' effect. It does not say that comfort foods are not enjoyable, but rather that we don't seem to seek them out when we think we do. Contrary to our expectations, comfort foods appear to be chosen more often in comfortable times."

The results also carried over to non-food options, such as song downloads and movies. And, in a final study, the author found that by manipulating the perceived level of change in a person's life, the likelihood of choosing a new item was also manipulated.

The study has broad implications for people contemplating life changes. "Many people believe they shouldn't try too many new things at once. For example, they may believe that a time of change is not a good time to start a new exercise program. This research suggests that a time of change (new job, new town, new situation) may be an ideal time to adopt desired changes because we are inherently more open to new options then," Wood concludes.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Arcadia HealthCares DailyMed(TM) Signs Deal with Comfort Keepers(R), A Leading Provider of In-Home Care
2. Breast CT Scanner Could Improve Cancer Screen Comfort
3. Living Green Marketplace Announces the Cancer Care Wellness Box to Bring Comfort to Cancer Patients During Medical Treatment
4. New HemCon/Seal-On Nasal Plugs Control Nosebleeds Quickly, Effectively and Comfortably
5. Coapt Systems, Inc. Launches Hydrelle(TM) a New, FDA-Approved Dermal Filler with Lidocaine for Significant Wrinkle Correction and Greater Patient Comfort
6. Unique Facility Designed for the Comfort of Hospice Patients and Their Families
7. Unique Facility Designed for the Comfort of Hospice Patients and Their Families
8. ICM Controls' Award-Winning Comfort Control Center Improves Comfort and Indoor Air Quality While Lowering Energy Costs
9. McRoskey Mattress Company Comforts Homeless/Low-Income Residents of San Franciscos Canon Barcus Community House With Bed Donation
10. For Men Over 50, Odds of Eye Discomfort Increases
11. Comfort Matters - The new Draeger Series of Filtering Facepiece Respirators Demonstrate Exceptional Wearer Comfort
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/20/2017)... ... 2017 , ... “Code Word: Chocolate Biscuit”: a biographical account following a man who went on ... of published author, Marlyn Ivey, born in Lynn Haven, Florida and at the age of ... 19 years of age, he joined the Navy and got married right out of boot ...
(Date:1/20/2017)... ... 20, 2017 , ... D R Burton Healthcare Products LLC, ... featured in a study indicating superior performance against competitive products in secretion clearance. ... Oscillating Positive Expiratory Pressure Devices During Simulated Breathing“ was published in the winter ...
(Date:1/20/2017)... ... ... enchanting tale that teaches children the true meaning of Christmas. “Journey to Christmas” is the ... devoted woman of faith. , “Becoming a parent changes you. In my case, the ... years, but actually doing it might have been a while in coming if it hadn’t ...
(Date:1/20/2017)... ... , ... “The Land of More and More”: a brilliant story for ... shares the simple and achievable answer. “The Land of More and More” is the ... Church in Angola, Indiana where he works with the children’s ministry department. , ...
(Date:1/19/2017)... ... 2017 , ... Today, the Centers for Medicare & Medicaid Services (CMS) announced ... Models (APMs) in 2017. Clinicians who participate in APMs are paid for the quality ... the Administration’s effort to build a system that delivers better care and one in ...
Breaking Medicine News(10 mins):
(Date:1/20/2017)... Research and Markets has announced the addition of the ... Amplifiers, Diagnostic Instruments), Sales Volume, Company Analysis and Forecast to ... ... Volume, Company Analysis and Forecast to 2022 provides a comprehensive ... The growing prevalence of hearing impairment coupled with an expanding ...
(Date:1/20/2017)... , Jan. 20, 2017  Palladian Health, ... has announced the launch of an opioid management ... guidelines on opioids and helps stem the growing ... often prescribed to treat chronic non-cancer pain (back ... serious risks and lack of evidence regarding long-term ...
(Date:1/19/2017)... 2017 Germany Cataract Surgery ... new report, "Germany Cataract Surgery Devices Market Outlook to ... Surgery Devices market. The report provides value, in millions ... (USD) within market segements - Phacoemulsification Equipment and Ophthalmic ... shares and distribution shares data for each of these ...
Breaking Medicine Technology: