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Comfort & Harmony™ Welcomes Spring Babies, Shares Breastfeeding Benefits for Moms and Newborns, Makes Breastfeeding Easier with mombo™ Nursing Pillow at Babies “R” Us
Date:6/13/2013

(PRWEB) June 13, 2013

The team at Comfort & Harmony™, a leader in nurturing baby products, welcomes all the new babies born this spring. Breastfeeding has numerous benefits and the gift of a mombo™ nursing pillow can help the moms who choose to nurse their newborns.

“Breastfeeding is said to have many benefits for both the child and the mother. The mombo can make the feeding experience easier,” said Alyson Grubard, Director of Brand Management and Licensing for Kids II®, the parent company of Comfort & Harmony.

According to the experts at WebMD, breast milk is believed to have the perfect mix of vitamins, protein, and fat for growing infants. Breast milk has been linked to a reduction in respiratory illnesses, ear infections, and bouts of diarrhea. It may also lower the risk of a child having asthma or allergies.

For nursing mothers, the benefits may include a lower risk of certain health problems, such as type 2 diabetes, breast cancer and ovarian cancer. Breastfeeding can also help speed post-pregnancy weight loss, said WebMD.

While breastfeeding has numerous benefits, however, it can also have many challenges. Comfort & Harmony developed the mombo nursing pillow to help prevent nursing problems and make the whole experience more comfortable – and less stressful – for mom and baby. Moms using mombo can easily hold a baby in the proper position for feeding.

The skin-to-skin contact during breastfeeding helps a mom bond with her baby and makes her child feel more secure. To maximize the physical closeness, the mombo breastfeeding pillow has a unique shape in addition to a two-sided design called Firm2Soft™. The firm side provides support for both baby and mom. The other side of the pillow is the soft side. It is designed for baby lounging, tummy time and sitting up.

Mombo is the only two-sided nursing pillow with a soothing vibration feature.

A diverse assortment of slipcovers allows the mombo pillow to be color-coordinated and customized. Designs range from solid colors to patterns.

Mombo nursing pillows are available at Babies “R” Us, a carrier of Kids II brands since 1992. Babies “R” Us was also the exclusive launch partner for the introduction of the mombo nursing pillow in 2012.

Beyond pillows, Kids II designs, markets and distributes more than 400 unique baby and infant products. Babies “R” Us carries all seven brands under the Kids II corporate umbrella, including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

About Comfort & Harmony™

The Comfort & Harmony brand is designed to exceed baby’s comfort needs while appealing to mom’s sense of style. Thoughtfully designed to create a supremely cozy environment for baby in sweet and heartwarming fashions that mom adores, the brand offers nursing pillows, swings, bouncers, shopping cart covers and rockers. Every Comfort & Harmony product incorporates nurturing features, such as ergonomic designs and plush fabrics that pamper mom and baby where it’s needed most.

Headquartered in Atlanta, Georgia, Comfort & Harmony is one of the seven brands under Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit http://www.kidsii.com.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.

Read the full story at http://www.prweb.com/releases/2013/6/prweb10822557.htm.


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