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Comfort & Harmony™ Weighs in on Possible Lifelong Social Benefits of Breastfeeding, Makes Breastfeeding Easier with mombo™ Nursing Pillow Available at Babies “R” Us
Date:7/10/2013

(PRWEB) July 10, 2013

Babies who were breastfed may be more likely to climb the social ladder, said a study reported on by LiveScience (6.24.13). The team at Comfort & Harmony™, makers of the mombo™ nursing pillows, are proud to have a product that can help moms give their children what may be the best start in life.

The new study suggests breastfeeding enhances brain development, which boosts brainpower, which in turn increases upwards social mobility.

According to LiveScience, researchers compared the social class of 34,000 people at the age of 33 or 34 with that of their fathers when they were children. The study looked at social changes affecting groups of people either born in 1958 or in 1970.

The study found that those who had been breast-fed were more likely to have moved up the social hierarchy as adults. This was defined as having a job of higher social status than their fathers. In addition, the study apparently found that breast-feeding increased upward social mobility by 24% and reduced the chance of moving downward by 20%.

The mombo nursing pillow makes breastfeeding easier and more comfortable for both mom and child. In addition to having a unique shape that helps maximize physical closeness, the mombo has a unique two-sided design called Firm2Soft™. The firm side provides support for both baby and mom. The other side of the pillow is the soft side and it’s designed for lounging, tummy time and sitting up.

The mombo nursing pillow comes in a diverse assortment of slipcovers that range from solid colors and patterns. mombo pillows can be color-coordinated and customized.

mombo nursing pillows are available at Babies “R” Us, a carrier of Kids II brands since 1992. Babies “R” Us was also the exclusive launch partner for the introduction of the mombo nursing pillow in 2012.

Beyond nursing pillows, Kids II designs, markets and distributes more than 400 unique baby and infant products. Babies “R” Us carries all seven brands under the Kids II corporate umbrella, including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

About Comfort & Harmony™

The Comfort & Harmony brand is designed to exceed baby’s comfort needs while appealing to mom’s sense of style. Thoughtfully designed to create a supremely cozy environment for baby in sweet and heartwarming fashions that mom adores, the brand offers nursing pillows, swings, bouncers, shopping cart covers and rockers. Every Comfort & Harmony product incorporates nurturing features, such as ergonomic designs and plush fabrics that pamper mom and baby where it’s needed most.

Headquartered in Atlanta, Georgia, Comfort & Harmony is one of the seven brands under Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit http://www.kidsii.com.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10908223.htm.


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