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Comcast and Stand Up To Cancer Launch First-Ever Video-on-Demand Effort to Broaden Awareness and Raise Funds for Cancer Research
Date:12/15/2009

PHILADELPHIA and LOS ANGELES, Dec. 15 /PRNewswire-USNewswire/ -- Comcast Corporation and Stand Up To Cancer (SU2C) have joined together to create the first-ever video-on-demand (VOD) initiative Stand Up 2 Cancer On Demand to broaden awareness and raise critical funds for innovative cancer research. Debuting exclusively on Comcast beginning December 15th, Stand Up 2 Cancer On Demand will feature an extraordinary library of musical entertainment including hundreds of music videos from many of the world's biggest stars and groups.

Available for no additional cost to viewers in more than 18 million Comcast homes through March 14th, Stand Up 2 Cancer On Demand will feature more than 60 of the viewers' favorite artists including Alicia Keys, Bruce Springsteen, Dave Matthews Band, Norah Jones, Mariah Carey, Bon Jovi, Lady Gaga, Justin Timberlake, Idina Menzel, Jack Johnson, Sting, Renee Fleming, Placido Domingo and other stars of the Metropolitan Opera.

In addition, viewers will be encouraged by numerous celebrity and notable participants to "stand up" to cancer and make a donation at www.su2c.org/give or call a dedicated 24/7 phone line that will appear during the On Demand music videos. Viewers will also be able to select content from the "A Reason 2 Give" folder ["On Demand" > "Top Picks" > "SU2C" > "A Reason To Give"] and 100 percent of the proceeds will benefit Stand Up To Cancer's collaborative scientific "Dream Teams" or innovative projects aimed at bringing better treatments to patients faster.

"We are proud to come together with Stand Up To Cancer to harness the power and popularity of our On Demand service to drive awareness and provide people with this outlet to giv
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SOURCE Entertainment Industry Foundation
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