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Columbia River Resources Inc subsidiary, Traxxec Ltd, reports coverage of its technology at Interpack 2008 (Pink Sheets OTC - CRVR.pk)
Date:4/29/2008

NEWCASTLE UNDER LYME, UK, April 29 /PRNewswire-FirstCall/ - Traxxec Ltd, the UK subsidiary of Columbia River Resources Inc (Pink Sheets OTC - CRVR.pk), today announces that, in line with the licence agreement with Rexam plc, its technology is being presented at the Interpack conference and trade show in Dusseldorf, 24-30 April.

Major pharmaceutical and packaging companies will be present at this meeting giving the Traxxec RFID bottle coverage in both the US and Europe, markets with direct exposure to the major global packaging buyers.

As outlined below in Rexam's latest news, the Traxxec developed bottle will be presented as part of the healthcare product range.

Rexam to showcase innovation and consumer insights at Interpack 2008

Rexam, the world's leading beverage can maker and a leading global manufacturer of rigid plastic packaging, will highlight key innovations at Interpack in Dusseldorf, 24-30 April 2008, where it will showcase its latest innovative products from across the company.

Visitors to Interpack 2008 will have a rare opportunity to see the number two global consumer packaging company's full product range including its latest offerings for the Personal Care, Food, Healthcare and Beverage markets.

Rexam will demonstrate its understanding of trends affecting consumer values, attitudes and behavior, and how they impact innovation now and in the future. Rexam's stand (Hall 10, stand B22/C21) will focus on three major trends influencing the packaging industry today: Senior Friendly; Environmentally Friendly and Nomadism (on-the-go).

To communicate the relevance of these trends to visitors, Rexam will be hosting an intimate, by-appointment-only "Be Inspired Innovation Theatre" on its stand. Here, Rexam will be unveiling its latest thinking around key industry trends and innovations.

"This environment will place our packaging solutions in a special context, so that customers can truly see what's p
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SOURCE Traxxec Ltd.
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