Navigation Links
Color of Your Cup Might Influence Drink's Taste
Date:1/7/2013

MONDAY, Jan. 7 (HealthDay News) -- Hot chocolate in an orange or cream-colored cup tastes better than the same cocoa sipped from a white or red cup, according to researchers in Europe, who explained that the characteristics of serving containers, including cup color, influence how people's senses perceive foods.

"The color of the container where food and drink are served can enhance some attributes like taste and aroma," Betina Piqueras-Fiszman, a researcher at the Polytechnic University of Valencia in Spain, said in a news release from the Spanish Foundation for Science and Technology.

In conducting the study, Piqueras-Fiszman and her colleague Charles Spence from the University of Oxford, England, asked 57 people to compare samples of hot chocolate served in four different plastic cups. Although all of the cups were the same size and were white on the inside, they were different colors on the outside. One cup was white, another was cream, a third was red and the fourth cup was orange.

Participants thought the hot chocolate served in the cream cup was slightly sweeter and more aromatic than the other samples, the study revealed. The researchers noted that the color of the cup didn't actually affect the flavor or smell of the cocoa.

"There is no fixed rule stating that flavor and aroma are enhanced in a cup of a certain color or shade," Piqueras-Fiszman said. "In reality, this varies depending on the type of food, but the truth is that, as this effect occurs, more attention should be paid to the color of the container as it has more potential than one could imagine."

The findings could shed light on how the brain integrates visual information from food as well as the container in which it is served, the study authors said. They suggested that the study may also influence chefs, caterers and other professionals in the food-packaging industry to consider how they present food to consumers.

Previous research has shown that drinks in pink containers are often perceived as more sugary, coffee in brown packaging is thought to be stronger and soft drinks in blue containers are viewed as more thirst- quenching.

The study recently appeared in the Journal of Sensory Studies.

More information

The U.S. National Institute of Neurological Disorders and Stroke has more about the human brain.

-- Mary Elizabeth Dallas

SOURCE: Spanish Foundation for Science and Technology, news release, Jan. 3, 2013


'/>"/>
Copyright©2012 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. People May Skip Generic Pills if Color Differs From Brand-Name Drug
2. Full Color Series [ZT-P3060-25EAG] is Released by Zhongtian Lighting
3. Patients with family history of colorectal cancer may be at risk for aggressive form of the disease
4. Family Doctors from Front Range Primary Care Now Offer Extended Hours at Trinidad, Colorado Location
5. Bioforce USA Announces Herbatint Herbal Hair Color Selected For Tips and Trends Again
6. Breath test could possibly diagnose colorectal cancer
7. Exclusively Organic Color Systems Offers a Healthier and Gentler Alternative
8. Colorful Fruits, Vegetables May Be Key to Cancer-Fighting Diet
9. New electrically-conductive polymer nanoparticles can generate heat to kill colorectal cancer cells
10. Gene mutation identifies colorectal cancer patients who live longer with aspirin therapy
11. Study of tribe could help find East Asian skin color genes
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Color of Your Cup Might Influence Drink's Taste
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, ... treatment. Dr. Cheng has extensive experience with all areas of orthodontics, including robotic ... osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It ...
(Date:6/24/2016)... ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway Pain Relief Products, ... minimum wage raise to $12 an hour by 2020 and then adjusting it yearly to ... value of the minimum wage, assure the wage floor does not erode again, and make ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, FL. ... articles published in Emergency Medicine Practice and Pediatric Emergency Medicine Practice. ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... The Grove Investment Group (TGIG), has initiated cultivation and processing operations at its ... Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of a complete system ...
(Date:6/24/2016)... ... June 24, 2016 , ... National recruitment firm ... sciences executive with extensive sequencing and genomics experience, as Vice President of North American ... Hill will be responsible for leading the sales team in the commercialization of the ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016 ... the "Structural Electronics 2015-2025: Applications, Technologies, Forecasts" ... In-Mold Electronics, Smart Skin, Structural ... Structural electronics involves electronic and/or ... protective structures, replacing dumb structures such as vehicle ...
(Date:6/24/2016)... , June 24, 2016 According ... by Type (Standard Pen Needles, Safety Pen Needles), Needle ... GLP-1, Growth Hormone), Mode of Purchase (Retail, Non-Retail) - ... This report studies the market for the forecast period ... reach USD 2.81 Billion by 2021 from USD 1.65 ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
Breaking Medicine Technology: