Navigation Links
Color Can Affect How People Think and Act
Date:2/5/2009

aggressive, strong, courageous, frustrated and lustful," said Stephen E. Palmer, a professor of psychology and cognitive science at the University of California, Berkeley.

Zhu agreed, to a degree. "Because we constantly see red paired with ambulance, blood, emergency, it gets our vigilant attention because we want to avoid these things," she said. "Blue skies and oceans are open and peaceful things. Therefore, they encourage a more innovative search of strategy."

But Zhu cautioned that their study looked only at cognitive tasks and that color might play a different role in other settings.

"If we're talking about physical tasks like sports, red can have very different associations -- enthusiasm, success, power, excitement -- so I want to be careful not to generalize to other domains," she said.

"All of our studies were done in North America, so it raises the question whether the same kind of associations, the same kind of effects can be seen in other cultures, so that's a study that merits future research," Zhu said. "If it's a different culture that pairs red with different things, then we're likely to see a different pattern of results."

The researchers wrote that red, compared with blue, "can activate an avoidance (versus approach) motivation and subsequently can enhance performance on detail-oriented (versus creative) cognitive tasks."

But Palmer added a caveat to that. "When you're doing the avoidance words, you'll find that people are fastest with red, but they're almost as fast with white," he said. "It's almost as if blue is having an inhibiting effect on people's solution times."

Color studies have obvious workplace and marketing implications -- and drawbacks. "I would hate it if it turned out that people in education decided that people should be accurate instead of creative and painted all the rooms red," Palmer said. "But if you're a publisher who has a number of proofreaders in a
'/>"/>

Copyright©2009 ScoutNews,LLC.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Colorectal cancer: Immunological tests for more accurate detection of cancer precursors
2. Polymedco Introduces New Colorectal Cancer Educational Website
3. The Ensign Group Expands into Colorado
4. Skin color studies on tadpoles lead to cancer advance
5. African-Americans have worse prognosis at colorectal cancer diagnosis
6. Hormone Therapy May Cut Colorectal Cancer Risk
7. Land Rover Americas Polo Cup Team Plays in USPA World Snow Polo Championships, Aspen, Colorado
8. Colorado Among First States in Nation to Share Health Information Across Health Care Organizations
9. Journal of Nuclear Medicine premiers new, full-color design
10. CeloNova BioSciences Receives FDA Market Approval for Embozene(TM) Color-Advanced Microspheres Embolization Platform
11. Narrow-band imaging comparable to white light colonoscopy in differentiating colorectal polyps
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/31/2015)... ... July 31, 2015 , ... Coco Libre announced today that their flagship ... at the 2015 Vans US Open of Surfing, July 25 through August 2 in ... added sugar” on the market, is a natural choice given the Open’s commitment to ...
(Date:7/31/2015)... ... 2015 , ... According to an article published July 2 on ... reach a consensus on the steps that need to be taken to successfully complete ... percent consensus on a series of steps that each surgeon must complete for each ...
(Date:7/31/2015)... ... July 31, 2015 , ... As part of their company mission, ... of animal welfare organizations is essential to the longevity of their business. It ... National Association of Professional Pet Sitters (NAPPS) annual Presents 4 Pets supply drive. ...
(Date:7/31/2015)... MA (PRWEB) , ... July 31, 2015 , ... ... this year’s “HARMONY 2015”, one of the industry’s premier thought leadership symposiums, ... November 5 and 6. The event attracts over 250 “C”-level executives, administrators, ...
(Date:7/31/2015)... ... July 31, 2015 , ... The 2015 ALS Ice Bucket Challenge will ... the Boston Red Sox honor Ice Bucket co-founders Pat Quinn and Pete Frates, the ... to further collaborative efforts among the ALS organizations to find treatments and cures for ...
Breaking Medicine News(10 mins):Health News:Coco Libre Brings Eco-conscious Hydration to Vans US Open of Surfing 2Health News:Article on Plastic Surgery Consensus Highlights the Duties of Veteran Plastic Surgeons, says Beverly Hills Physicians 2Health News:Article on Plastic Surgery Consensus Highlights the Duties of Veteran Plastic Surgeons, says Beverly Hills Physicians 3Health News:Dallas-based Park Cities Pet Sitter Selects Non-Profit Animal Welfare Organization “Angie’s Friends” as this Year’s Recipient of their Presents 4 Pets Supply Drive. 2Health News:Dallas-based Park Cities Pet Sitter Selects Non-Profit Animal Welfare Organization “Angie’s Friends” as this Year’s Recipient of their Presents 4 Pets Supply Drive. 3Health News:Dallas-based Park Cities Pet Sitter Selects Non-Profit Animal Welfare Organization “Angie’s Friends” as this Year’s Recipient of their Presents 4 Pets Supply Drive. 4Health News:Harmony Healthcare International Announces Speaker Line-up for “HARMONY 2015” 2Health News:Harmony Healthcare International Announces Speaker Line-up for “HARMONY 2015” 3Health News:Major League Baseball Joins MDA and Fourteen Other ALS Organizations to Launch ALS Ice Bucket Challenge 2015 2Health News:Major League Baseball Joins MDA and Fourteen Other ALS Organizations to Launch ALS Ice Bucket Challenge 2015 3Health News:Major League Baseball Joins MDA and Fourteen Other ALS Organizations to Launch ALS Ice Bucket Challenge 2015 4
... Efforts Stumble, Millions Remain Without AIDS Treatment ... ... in,two weeks, clinical researchers working to develop an AIDS vaccine have,announced that ... -- after Merck,s AIDS vaccine trial was halted last week,when its vaccine ...
... Among Top 50 Pharma To Offer, Competitively ... SAN DIEGO, Nov. 15 Image Solutions, ... to streamline the drug,development and regulatory approval process, ... solutions and services to emerging,and mid-market life sciences ...
... for Radiologists, COEUR D,ALENE, Idaho, Nov. 15 ... the leading provider of services,to radiology groups across ... offering its full range of services, an industry ... Annual Meeting (North Building,- Hall B: 8551) in ...
... More than 1.4 million Americans live in nursing homes ... long-term care, whether in a nursing home, assisted living ... service provider. , At this time of skyrocketing demand ... awarded Brown University a major grant to create the ...
... Nov. 15 BioHorizons Implant Systems,Inc. has introduced ... feature a,unique thread design and proven surface engineering ... to address the tapered,market segment which account for ... The Tapered Internal Implants incorporate the Laser-Lok(R) precision,laser ...
... Digital,s Medical Director for ... Ophthalmology, WAKE FOREST, ... retinal risk assessment for diabetics,announced today that Suber S. Huang, MD, MBA ... expert,advice and counsel regarding product development and development. Dr. Huang is ...
Cached Medicine News:Health News:AIDS Vaccine Failures Highlight Need to Focus on Lifesaving Treatment, Says AHF 2Health News:ISI Announces Expansion of Mid-Market Life Science Compliance Solutions at DIA eCTD Conference 2Health News:ISI Announces Expansion of Mid-Market Life Science Compliance Solutions at DIA eCTD Conference 3Health News:ISI Announces Expansion of Mid-Market Life Science Compliance Solutions at DIA eCTD Conference 4Health News:NightHawk Radiology: One Source, One Solution 2Health News:NightHawk Radiology: One Source, One Solution 3Health News:NightHawk Radiology: One Source, One Solution 4Health News:Brown to create most comprehensive long-term care database 2Health News:Brown to create most comprehensive long-term care database 3Health News:BioHorizons Introduces Its New Tapered Internal Implants Featuring Laser-Lok(R) Microgrooves 2Health News:Digital Healthcare Announces Appointment of Dr. Suber Huang as Medical Director 2Health News:Digital Healthcare Announces Appointment of Dr. Suber Huang as Medical Director 3
(Date:7/31/2015)... and SAN DIEGO , July ... parent company Eisai Co., Ltd. (Headquarters: Tokyo ... "Eisai") and Halozyme Therapeutics, Inc. (Headquarters: San ... Helen Torley , "NASDAQ: HALO") have signed a clinical ... Halaven ® , "eribulin") in combination with Halozyme,s investigational ...
(Date:7/30/2015)... , July 30, 2015 Edwards Lifesciences Corporation (NYSE: ... heart valves and hemodynamic monitoring, today announced that Robert ... Directors. "Bob is an ardent champion for innovation ... privilege to have him on Edwards, board as we pursue ... Edwards, chairman and CEO.  "Bob has provided a valuable perspective ...
(Date:7/30/2015)... SAN DIEGO, July 30, 2015  ResMed Inc. (NYSE: ... ended June 30, 2015.  Revenue for the quarter was ... quarter ended June 30, 2014 (a 17 percent increase ... million, consistent with the quarter ended June 30, 2014. ... consistent with the quarter ended June 30, 2014.  ...
Breaking Medicine Technology:Eisai and Halozyme Sign Collaboration Agreement to Investigate Eribulin and PEGPH20 in Metastatic Breast Cancer 2Eisai and Halozyme Sign Collaboration Agreement to Investigate Eribulin and PEGPH20 in Metastatic Breast Cancer 3Eisai and Halozyme Sign Collaboration Agreement to Investigate Eribulin and PEGPH20 in Metastatic Breast Cancer 4Eisai and Halozyme Sign Collaboration Agreement to Investigate Eribulin and PEGPH20 in Metastatic Breast Cancer 5Eisai and Halozyme Sign Collaboration Agreement to Investigate Eribulin and PEGPH20 in Metastatic Breast Cancer 6ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 2ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 3ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 4ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 5ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 6ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 7ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 8ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 9ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 10ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 11ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 12ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 13ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 14ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 15ResMed Inc. Announces Results for the Fourth Quarter and Fiscal Year 2015 16
... , ST. LOUIS , Feb. 3 ... of Directors declared a quarterly dividend of $0.04 ... shareholders of record on February 15, 2010 . , ... by dentists, dental hygienists, dental assistants, and consumers. The Company,s ...
... , SAN DIEGO , Feb. 3 BD ... BDX ), today announced the launch of the Be ... of influenza. Recognizing that schools and hospitals are important centers for ... designed to communicate that everyone can help prevent the spread of ...
Cached Medicine Technology:Young Innovations, Inc. Board of Directors Declares Quarterly Dividend 2BD Launches 'Be a Flu Fighter' Campaign to Promote Influenza Awareness and Prevention in Schools, Hospitals and Laboratories 2
These are coronary angiographic catheters used for selective coronary bypass angiography. The catheters curve configuration is ideally suited to select the internal mammary artery....
Femoral selective catheter. Catheter material used is polyurethane (DUCOR). Guidewire campatibility is 0.038". Packaging 5/Box....
Femoral selective diagnostic catheter. The material used is nylon (VESTANTM). All selective shapes have thrulumen design. Guidewire campatibility is 0.038". Packaging 5/Box....
... complete offering of cardiology catheters. Available in ... are designed with excellent torque, new wire-braid ... push-ability, and large inner lumens for excellent ... and 7 French sizes with pressure ratings ...
Medicine Products: