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Colonial Penn Life Insurance Company Introduces Innovative Approach to Shopping for Life Insurance With

PHILADELPHIA, Feb. 17 /PRNewswire/ -- Colonial Penn Life Insurance Company today introduced a new website for consumers,, an easy-to-understand, do-it-yourself approach to buying term and permanent whole life insurance.

The new site offers a simple and convenient way to apply for term or permanent life insurance protection. Going beyond the online price quotes and policy information offered by many other insurers, quotes multiple products at one time, so it's easy to compare rates and product types and then immediately apply for coverage online. A medical exam is not required - answers to a few health questions help determine eligibility.

" provides a solution for life insurance shoppers who are seeking an easy, more consumer-friendly approach to buying life insurance," said Donna Jermer, Director of Marketing for Colonial Penn. "It can also help close a gap in the market caused by consumers who don't buy life insurance because they perceive the traditional life insurance application process as lengthy, and medical exams as inconvenient."

The website offers a toll-free phone number for access to customer service representatives who can answer questions. Plus, the site offers online resources to help educate consumers on purchasing life insurance, including a review of common life insurance terms, frequently asked questions, state-specific information, and a downloadable guide to understanding life insurance.

"Insurance can be complicated to understand and apply for, and research shows that consumers are looking for a way to simplify the process," Jermer said. "Traditionally, a family could contact a life insurance agent, make an appointment to review how much insurance they need, make an appointment for a medical exam, then wait to see if a policy would be issued. On, a person can learn about various products, get instant quotes, and apply online instantly."

About Colonial Penn Life Insurance Company

Colonial Penn specializes in offering insurance directly to consumers at affordable prices. The company was a pioneer in designing insurance products to meet the needs of the mature market. With the introduction of Colonial Penn's EZ Issue online process, we continue our leadership role in innovation. With more than 850,000 life insurance policies and more than $2.7 billion of life insurance inforce, we're proud to be serving insurance needs all across America. Visit Colonial Penn's EZ Issue online process at, or Colonial Penn online at

SOURCE Colonial Penn Life Insurance Company
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