Navigation Links
Colonial Life Goes 'One On One' With ESPN
Date:1/31/2008

College Basketball Sponsorship Shoots to Reinforce Recent Corporate

Rebranding

COLUMBIA, S.C., Jan. 31 /PRNewswire/ -- Colonial Life today announced a new partnership with ESPN that involves the sole sponsorship for the "One-on- One" match-up analysis to run during ABC's college basketball game of the week each Saturday for the remainder of the regular NCAA season.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080109/CLW033LOGO )

From January 26 through mid-March, Colonial Life will sponsor the in-game "One-on-One" feature, a match-up analysis of player and team statistics that gives viewers insight into which opponent has the edge. The campaign uses the in-game "one-on-one" feature along with advertising on ESPN, ESPN2 and ABC network television to reinforce the company's recent rebranding efforts.

"ESPN, through ABC, was able to provide us with a custom sponsorship vignette that not only supports our brand benefit of 'one-to-one benefits counseling,' but also delivers our message in a way that will resonate with a large viewing audience of working Americans," explains Tom Gilligan, senior vice president of marketing and branding. "We want to use this campaign to further strengthen our position as the second largest provider of voluntary benefits at the workplace* and to bring attention to what makes us stand out from the competition -- our one-to-one style of benefits counseling for working Americans."

To complement the "one-on-one" vignette, the 30-second creative focuses on the role of the Colonial Life benefits representative and showcases how important he or she is in the benefits counseling process.

At the beginning of January, Colonial Life revealed a new corporate brand to better communicate who the company is and what it does. With a new brand name, redesigned logo, and tagline "Making benefits count," the company is more focused on its strengths in one-to-one benefits communication and enrollment services alongside its personal insurance coverages. The repositioned brand is the culmination of a year-long project involving research with employees, employers and insurance salespeople. It replaces the previous Colonial Supplemental Insurance brand name.

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing insurance benefits for employees and their families through their workplace, along with individual benefits education, advanced yet simple-to-use enrollment technology and quality personal service. Colonial Life offers disability, life and supplemental accident and health insurance policies in 49 states, the District of Columbia and Puerto Rico. Similar policies, if approved, are underwritten in New York by a Colonial Life affiliate, The Paul Revere Life Insurance Company. Colonial Life is based in Columbia, S.C., and is a subsidiary of Unum Group.

For more information about Colonial Life's products and services or opportunities with the company, call (803) 798-7000 or visit http://www.coloniallife.com.

* LIMRA Third Quarter 2007 Voluntary Sales Report


'/>"/>
SOURCE Colonial Life
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. New Colonial Life Brand Clarifies Companys Strengths
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... Guruji Mahendra Kumar Trivedi is ... 11th, 2016 in honor of his birthday on February 10th. During this time, ... Trivedi is known by over 250,000 people from over 40 different countries as an ...
(Date:2/8/2016)... ... February 08, 2016 , ... According to research by the ... dental technicians to be certified or obtain continuing education. To increase patient awareness ... In Your Mouth?” campaign to inform dentists and patients about the possible lack ...
(Date:2/7/2016)... Birmingham, Lake Orion, Clarkston, Metamora, Michigan (PRWEB) , ... February 07, ... ... women on Friday in recognition of National Wear Red Day. National Wear Red ... heart disease and stroke in women. Heart disease and stroke cause 1 in 3 ...
(Date:2/7/2016)... ... 2016 , ... Dr. Todd Hobgood , certificated in ... surgical expertise. Technically known as deoxycholic acid or previously as ATX-101, Kybella® ... for reduction of fat below the chin (aka the “double chin”). Medication side ...
(Date:2/6/2016)... ... 2016 , ... US Sports Camps is proud to sponsor the Bay Area ... top non-profit leaders, ultimate organizations, and coaches from around the US. The theme for ... Program Director of Youth and Education, describes this year YUCC as “an important conversation ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... , Feb. 8, 2016 ... the addition of the "Label-Free Detection ... Forecasts to 2020" report to their ... announced the addition of the "Label-Free ... Global Forecasts to 2020" report to ...
(Date:2/8/2016)... , Feb. 8, 2016  Unilife Corporation ("Unilife" or "Company") ... of injectable drug delivery systems, today announced that it will ... ended December 31, 2015 after market close on February 9, ... conference call to discuss these financial results.    ... --> About Unilife Corporation ...
(Date:2/8/2016)... 8, 2016  Sangamo BioSciences, Inc. (NASDAQ: ... announced that the U.S. Food and Drug Administration ... (IND) application for SB-318, a single treatment strategy ... Type I (MPS I). The SB-318 IND application ... a Phase 1/2 clinical study (SB-318-1502) designed to ...
Breaking Medicine Technology: