Navigation Links
College Students Get More Drunk When Drinks Are Cheap

Bar discounts, special promotions lead to greater alcohol consumption, study shows

WEDNESDAY, Sept. 2 (HealthDay News) -- Cheap drinks at college bars lead to more intoxicated students and more health and safety problems, new research shows.

It's not news that college students drink and the results can be injury, violence and even death. But this study focused on the impact of drink discounts at college bars and found that cheap drinks come with a high cost.

The results will be published in the November print issue of Alcoholism: Clinical & Experimental Research and are available online in advance of publication.

"It may seem intuitive that cheaper alcohol can lead to higher intoxication levels and related consequences -- such as fighting, drunk driving, sexual victimization, injury, even death -- especially among the vulnerable college student population," said Ryan J. O'Mara, a graduate research fellow at the University of Florida and corresponding author for the study, in a news release from the university.

"Nonetheless, 'drink specials' and other alcohol discounts and promotions remain a common feature of college bars in campus communities in the United States. This study's results challenge assertions sometimes made by the management of these establishments that drink discounts are innocuous marketing practices intended only to attract customers to better bargains than those provided elsewhere," O'Mara added.

In the study, the researchers collected data on 495 men and 309 women who had just left bars near a large university campus in the southeastern United States. The data was gathered on four consecutive nights during April 2008 at seven different bars. The participants provided an anonymous interview, survey information, breath alcohol concentration (BrAC) readings, and information on how much alcohol they consumed and how much they spent per unit of alcohol.

The study authors found that for each $1.40 increase in the average price paid for a standard drink, the study participant was 30 percent less likely to leave the bar with a BrAC above 0.08. In other words, higher drink prices were associated with a decreased risk of patrons being inebriated when leaving the bar, the researchers concluded.

More information

Learn more about college student drinking from the U.S. National Institute on Alcohol Abuse and Alcoholism.

-- Dennis Thompson

SOURCE: University of Florida, news release, Sept. 1, 2009

Copyright©2009 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Albany College of Pharmacy and Health Sciences Opens Vermont Satellite Campus
2. College Students 48 States in 48 Days Bike Ride Moves Well Beyond the Halfway Point
3. Career Step and Kapi'olani Community College Celebrate Five Year Partnership
4. Swine Flu May Not Close College Classrooms: CDC
5. Career Step Partners with SUNY Orange County Community College to Help Students Gain Careers in Growing Healthcare Industry
6. WuXi PharmaTech Selected as One of the Top Ten Employer for New College Graduates in Pharmaceutical Industry in 2009
7. Fifteen Community Colleges Win Awards for Innovative Caregiving Training Programs
8. Statement from the American College of Surgeons Regarding Recent Comments from President Obama
9. Stressed Out College Students Losing Sleep
10. American College of Chest Physicians Names New CEO
11. Featherstone Informatics Group, Inc. Named Exclusive Vendor for the American College of Cardiologys Practice-Based Data Registry Program
Post Your Comments:
Related Image:
College Students Get More Drunk When Drinks Are Cheap
(Date:6/26/2016)... Viejo, California (PRWEB) , ... June 26, 2016 , ... ... Final Cut Pro X. , "Film editors can give their videos a whole new ... said Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels contains ...
(Date:6/25/2016)... ... 2016 , ... Austin residents seeking Mohs surgery services, can now turn to ... Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to ... fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of ...
(Date:6/25/2016)... City, Oklahoma (PRWEB) , ... June 25, 2016 ... ... helping both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic ... the Oklahoma City area —Johnson is one of the first doctors to perform ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is World ... with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San Diego, CA ... the Road To Recovery® program to drive cancer patients to and from their cancer ... ensure the highest quality of life and ongoing independence. Getting to and from ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... Belgium , June 24, 2016 ... today announced the appointment of Dr. Edward ... as a Non-Executive Director, effective June 23, 2016.Dr. ... Compensation and Nominations and Governance Committees.  As a ... will provide independent expertise and strategic counsel to ...
(Date:6/23/2016)... June 23, 2016  MedSource announced today that ... e-clinical software solution of choice.  This latest decision ... value to their clients by offering a state-of-the-art ... relationship establishes nowEDC as the EDC platform of ... full-service clients.  "nowEDC has long been a preferred ...
(Date:6/23/2016)... -- Any dentist who has made an implant supported denture ... of them do not even offer this as a viable ... costs involved. And those who ARE able to offer that ... cost that the majority of today,s patients would not be ... , founder of Dental Evolutions Inc. and inventor of Implanova ...
Breaking Medicine Technology: