Although the majority of men didn't hold a traditional double standard, 38 percent of male athletes and 37 percent of men in fraternities held a traditional double standard. The researchers pointed out that these people's views may influence campus culture.
"Because Greek brothers and athletes tend to be at the top of the social stratification ladder -- the big guys on campus -- we see this adversarial double standard infused in people's perceptions of college and hook-up culture," study co-author Barbara Risman, a sociology professor at the University of Illinois at Chicago, said in the news release. "These men, who are in fact the minority, end up holding a great deal of social power on campus."
Roughly 13 percent of the students had a reverse double standard and said they would lose respect for men who hooked up too much, but not women.
The researchers pointed out that women in sororities who lived in Greek housing were 42 percent more likely to hold a reverse double standard than an egalitarian libertarian view of hooking up.
"Women who hold to this reverse double standard are invoking a kind of gender justice," Risman explained. "They are critical of men who treat women badly and they do not accept a 'boys will be boys' view of male sexuality."
The researchers said students' religious affiliation, sexual identity and where they went to school also influenced their attitudes on hooking up and perceptions of gender equality.
Buddhist, Jewish and non-affiliated students, the study found, were less likely to lose respect for people who hook up often than Catholic students. Women who are evangelical or fundamentalist Christians, however, were nearly 76 percent more likely than
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