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Colgate and the Hispanic Dental Association Proclaim April El Mes de la Salud Bucal to Promote Oral Health Fundamentals Among Hispanics
Date:4/2/2009

on for Colgate Total(R), Myrka Dellanos, who formally declared April as El Mes de la Salud Bucal. This initiative challenges Hispanic moms and their families to improve their oral health by educating themselves, getting regular check-ups, and maintaining healthy oral habits. Also in attendance were Dr. Francisco Ramos-Gomez, President of the HDA and Dr. R. Ivan Lugo, a leading dental health advocate in the Hispanic community, who presented new and pertinent information regarding the state of oral health amongst Hispanics.

Colgate offers a wide array of oral health products to address consumers' needs at all life stages, including flagship brand Colgate Total(R), which fights germs for 12 continuous hours. Colgate is the toothpaste most recommended by dentists and is the #1 brand among Hispanics.

(i) Hispanic Dental Association Website, "Fast Facts on Hispanic Oral Health," www.hdassoc.org/site/files/351/8138/94356/341472/Fast_Facts_- _Hispanic_Oral_Health.doc.

(ii) Table 94, United States 2007, National Center for Health Statistics, CDC,http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

For more information on El Mes de la Salud Bucal and easy at-home oral health tips, visit www.colgate.com/espanol.

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axio
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