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Colgate and the Hispanic Dental Association Proclaim April El Mes de la Salud Bucal to Promote Oral Health Fundamentals Among Hispanics
Date:4/2/2009

MIAMI, April 2 /PRNewswire/ -- In a press conference today, Colgate and the Hispanic Dental Association officially declared April El Mes de la Salud Bucal: Un Mundo de Sonrisas Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part of an ongoing commitment to quality oral care among the Hispanic community.

"Due to language barriers and lack of familiarity accessing oral healthcare services, among other factors, our Latino population shows greater deficiencies in overall oral healthcare,"(i) said Carla Kelly, General Manager, Multicultural Marketing for Colgate-Palmolive. "Colgate has a long tradition of serving Hispanics in their native countries; that strong alliance has been carried over to the U.S. Hispanic market. Hispanics count on Colgate to be their trusted partner; and we are proud to launch this global educational program for the very first time in the United States to specifically address our consumers' needs."

The Latino population has the lowest incidence of dental visits when compared to any other ethnicity and ranks the highest for untreated dental caries among children, according to a 2007 study by the National Center for Health Statistics for the Centers for Disease Control and Prevention.(ii) In response to the low number of annual Hispanic dental visits, Colgate will provide free dental screenings for disadvantaged children at select retailers throughout Miami, Los Angeles, Houston, and New Jersey as part of the Colgate Bright Smiles, Bright Futures(R) kids' initiative. Essentially, the educational campaign is structured to remind Hispanics that prevention is less costly than treatment and as such, strong oral health habits at home are extremely important.

The official kick-off to El Mes de la Salud Bucal took place today in Miami, FL with numerous Oral Health Month ambassadors, Colgate officials, and renowned Hispanic journalist and the spokesperson for Colgate Total(R), Myrka Dellanos, who formally declared April as El Mes de la Salud Bucal. This initiative challenges Hispanic moms and their families to improve their oral health by educating themselves, getting regular check-ups, and maintaining healthy oral habits. Also in attendance were Dr. Francisco Ramos-Gomez, President of the HDA and Dr. R. Ivan Lugo, a leading dental health advocate in the Hispanic community, who presented new and pertinent information regarding the state of oral health amongst Hispanics.

Colgate offers a wide array of oral health products to address consumers' needs at all life stages, including flagship brand Colgate Total(R), which fights germs for 12 continuous hours. Colgate is the toothpaste most recommended by dentists and is the #1 brand among Hispanics.

(i) Hispanic Dental Association Website, "Fast Facts on Hispanic Oral Health," www.hdassoc.org/site/files/351/8138/94356/341472/Fast_Facts_- _Hispanic_Oral_Health.doc.

(ii) Table 94, United States 2007, National Center for Health Statistics, CDC,http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

For more information on El Mes de la Salud Bucal and easy at-home oral health tips, visit www.colgate.com/espanol.

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's web site at http://www.colgate.com.

    Contact:
    Yvette Regalado
    305-373-2535
    yregalado@siboneyusa.com

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SOURCE Colgate
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