Navigation Links
Colgate and the Hispanic Dental Association Proclaim April El Mes de la Salud Bucal to Promote Oral Health Fundamentals Among Hispanics
Date:4/2/2009

MIAMI, April 2 /PRNewswire/ -- In a press conference today, Colgate and the Hispanic Dental Association officially declared April El Mes de la Salud Bucal: Un Mundo de Sonrisas Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part of an ongoing commitment to quality oral care among the Hispanic community.

"Due to language barriers and lack of familiarity accessing oral healthcare services, among other factors, our Latino population shows greater deficiencies in overall oral healthcare,"(i) said Carla Kelly, General Manager, Multicultural Marketing for Colgate-Palmolive. "Colgate has a long tradition of serving Hispanics in their native countries; that strong alliance has been carried over to the U.S. Hispanic market. Hispanics count on Colgate to be their trusted partner; and we are proud to launch this global educational program for the very first time in the United States to specifically address our consumers' needs."

The Latino population has the lowest incidence of dental visits when compared to any other ethnicity and ranks the highest for untreated dental caries among children, according to a 2007 study by the National Center for Health Statistics for the Centers for Disease Control and Prevention.(ii) In response to the low number of annual Hispanic dental visits, Colgate will provide free dental screenings for disadvantaged children at select retailers throughout Miami, Los Angeles, Houston, and New Jersey as part of the Colgate Bright Smiles, Bright Futures(R) kids' initiative. Essentially, the educational campaign is structured to remind Hispanics that prevention is less costly than treatment and as such, strong oral health habits at home are extremely important.

The official kick-off to El Mes de la Salud Bucal took place today in Miami, FL with numerous Oral Health Month ambassadors, Colgate officials, and renowned Hispanic journalist and the spokesperson for Colgate Total(R), Myrka Dellanos, who formally declared April as El Mes de la Salud Bucal. This initiative challenges Hispanic moms and their families to improve their oral health by educating themselves, getting regular check-ups, and maintaining healthy oral habits. Also in attendance were Dr. Francisco Ramos-Gomez, President of the HDA and Dr. R. Ivan Lugo, a leading dental health advocate in the Hispanic community, who presented new and pertinent information regarding the state of oral health amongst Hispanics.

Colgate offers a wide array of oral health products to address consumers' needs at all life stages, including flagship brand Colgate Total(R), which fights germs for 12 continuous hours. Colgate is the toothpaste most recommended by dentists and is the #1 brand among Hispanics.

(i) Hispanic Dental Association Website, "Fast Facts on Hispanic Oral Health," www.hdassoc.org/site/files/351/8138/94356/341472/Fast_Facts_- _Hispanic_Oral_Health.doc.

(ii) Table 94, United States 2007, National Center for Health Statistics, CDC,http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

For more information on El Mes de la Salud Bucal and easy at-home oral health tips, visit www.colgate.com/espanol.

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's web site at http://www.colgate.com.

    Contact:
    Yvette Regalado
    305-373-2535
    yregalado@siboneyusa.com

'/>"/>
SOURCE Colgate
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. AUDIO from Medialink and Colgate-Palmolive: Women Should Take Gum Disease to Heart
2. Colgates Bright Smiles, Bright Futures Program Brings Free Childrens Dental Screenings to Los Angeles Area Big Lots Stores
3. Colgate-Palmolive Awards Starlight Fun Centers(TM) to Hospitals Through Online Contest
4. Colgates Bright Smiles, Bright Futures Program Brings Free Childrens Dental Screenings to Atlanta Area Big Lots Stores
5. Academy of General Dentistry Partners with Colgate-Palmolive
6. AUDIO from Medialink and Colgate: Colgate Total Systemic Health
7. Colgate Webcasts 2008 First Quarter Earnings Conference Call
8. Colgate-Palmolive Announces Collaboration With American Diabetes Association to Educate Americans About the Association Between Oral Health and Diabetes
9. American Diabetes Association Announces Multi-Year Collaboration With Colgate-Palmolive
10. Hairsprays Nikki Blonsky Joins Colgate-Palmolive and San Francisco Elementary School Students for Bright Smiles Comedy Showcase
11. Colgate Announces 11% Dividend Increase Effective 2nd Quarter 2008
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... TX (PRWEB) , ... June 25, 2016 , ... ... the United States, named Dr. Sesan Ogunleye, as the Medical Director of its new ... the facility Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... A recent ... that most people are unfamiliar with. The article goes on to state that individuals ... also many of these less common operations such as calf and cheek reduction. The ...
(Date:6/24/2016)... ... 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida ... their peers for this recognition are considered among the top 2 percent of lawyers ... as members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine ... Making in Emergency Medicine conference in Ponte Vedra Beach, FL. The awards honor ... Emergency Medicine Practice and Pediatric Emergency Medicine Practice. , “With this ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 23, 2016  In a startling report released today, National ... by lacking a comprehensive, proven plan to eliminate prescription opioid overdoses. ... of how states are tackling the worst drug crisis in recorded ... – Kentucky , New Mexico ... . Of the 28 failing states, three – Michigan ...
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on ... today announced that patient enrollment in its ongoing ... Duchenne) has exceeded 50% of its 24-patient target. ... in the third quarter of 2016, and to ...
(Date:6/23/2016)... MOUNTAIN VIEW, Calif. , June 23, 2016 ... 9:00 a.m. CST on Thursday, July 7, 2016 , , ... kayla.belcher@frost.com ) , , , , EXPERT PANELISTS:  ... Sciences, Nitin Naik; Senior Industry Analyst, Christi Bird; Senior Industry Analyst, ... The global pharmaceutical industry is witnessing ...
Breaking Medicine Technology: