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Colgate and the Hispanic Dental Association Proclaim April El Mes de la Salud Bucal to Promote Oral Health Fundamentals Among Hispanics
Date:4/2/2009

MIAMI, April 2 /PRNewswire/ -- In a press conference today, Colgate and the Hispanic Dental Association officially declared April El Mes de la Salud Bucal: Un Mundo de Sonrisas Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part of an ongoing commitment to quality oral care among the Hispanic community.

"Due to language barriers and lack of familiarity accessing oral healthcare services, among other factors, our Latino population shows greater deficiencies in overall oral healthcare,"(i) said Carla Kelly, General Manager, Multicultural Marketing for Colgate-Palmolive. "Colgate has a long tradition of serving Hispanics in their native countries; that strong alliance has been carried over to the U.S. Hispanic market. Hispanics count on Colgate to be their trusted partner; and we are proud to launch this global educational program for the very first time in the United States to specifically address our consumers' needs."

The Latino population has the lowest incidence of dental visits when compared to any other ethnicity and ranks the highest for untreated dental caries among children, according to a 2007 study by the National Center for Health Statistics for the Centers for Disease Control and Prevention.(ii) In response to the low number of annual Hispanic dental visits, Colgate will provide free dental screenings for disadvantaged children at select retailers throughout Miami, Los Angeles, Houston, and New Jersey as part of the Colgate Bright Smiles, Bright Futures(R) kids' initiative. Essentially, the educational campaign is structured to remind Hispanics that prevention is less costly than treatment and as such, strong oral health habits at home are extremely important.

The official kick-off to El Mes de la Salud Bucal took place today in Miami, FL with numerous Oral Health Month ambassadors, Colgate officials, and renowned Hispanic journalist and the spokespers
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