NEW YORK, Sept. 26 /PRNewswire-FirstCall/ -- According to the National Breast Cancer Foundation, nearly 200,000 women will be diagnosed with breast cancer this year. Early detection saves lives, and while it is widely known that a mammogram is one of the most effective early detection methods, millions of women either can't afford to receive testing or delay making an appointment. In an effort to improve access to mammograms for women in underserved communities, Colgate-Palmolive (NYSE: CL) has teamed up with the National Breast Cancer Foundation to help fund education and free testing.
The partnership is part of the National Breast Cancer Foundation's nationwide campaign called "String of Life"(R) and aims to raise awareness of the importance of early detection. Colgate-Palmolive is supporting the campaign with a call-to-action via national, full-page inserts in newspapers, an e-mail campaign enlisting Colgate employees to share the String of Life, and a Colgate-Palmolive website (http://www.caringmakesadifference.com) that provides consumers with the resources to make a difference in the fight against breast cancer.
"We're proud to support the important mission of the National Breast Cancer Foundation to help women in underserved communities gain access to preventative care," said Suzan Harrison, Vice President of Marketing, Colgate- Palmolive. "Colgate cares about supporting local communities, and this is an opportunity to give back and make a difference in women's lives."
Free testing and education is being provided in coordination with partnering hospitals in Texas, Ohio, California, and Maryland. Participating hospitals include: University of Texas M.D. Anderson Cancer Center -- Houston, TX; The Cleveland Clinic Foundation -- Cleveland, OH; University of California San Francisco/Carol Franc Buck Breast Care Center -- San Francisco, CA and the Sidney Kimmel Cancer Center at Johns Hopkins -- Baltimore, MD. In addition, women nationwide can log on to http://www.caringmakesadifference.com to send a String of Life e-card to their friends and loved ones to remind them to get their yearly mammogram or make a donation towards providing free mammograms to women in need by accessing a direct link to the National Breast Cancer Foundation.
"The partnership forged between Colgate-Palmolive and the National Breast Cancer Foundation will help create awareness that getting a mammogram is a basic need that should be available to all women," said Janelle Hail, President and CEO of the National Breast Cancer Foundation. "We are thankful to Colgate for their support of the National Breast Cancer Foundation's String of Life program to raise awareness and for helping to increase the number of women that will have access to mammograms."
About Colgate-Palmolive and the National Breast Cancer Foundation:
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com.
National Breast Cancer Foundation, Inc.
The National Breast Cancer Foundation extends women's lives through education about breast cancer and early detection. The organization provides hope to women and families affected by breast cancer through a community of caring support and encouragement that enables those diagnosed with breast cancer to have fulfilling lives during their treatment and afterward. Learn more at http://www.nbcf.com
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