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Colgate-Palmolive Partners With the National Breast Cancer Foundation to Provide Education and Free Mammograms
Date:9/26/2007

NEW YORK, Sept. 26 /PRNewswire-FirstCall/ -- According to the National Breast Cancer Foundation, nearly 200,000 women will be diagnosed with breast cancer this year. Early detection saves lives, and while it is widely known that a mammogram is one of the most effective early detection methods, millions of women either can't afford to receive testing or delay making an appointment. In an effort to improve access to mammograms for women in underserved communities, Colgate-Palmolive (NYSE: CL) has teamed up with the National Breast Cancer Foundation to help fund education and free testing.

The partnership is part of the National Breast Cancer Foundation's nationwide campaign called "String of Life"(R) and aims to raise awareness of the importance of early detection. Colgate-Palmolive is supporting the campaign with a call-to-action via national, full-page inserts in newspapers, an e-mail campaign enlisting Colgate employees to share the String of Life, and a Colgate-Palmolive website (http://www.caringmakesadifference.com) that provides consumers with the resources to make a difference in the fight against breast cancer.

"We're proud to support the important mission of the National Breast Cancer Foundation to help women in underserved communities gain access to preventative care," said Suzan Harrison, Vice President of Marketing, Colgate- Palmolive. "Colgate cares about supporting local communities, and this is an opportunity to give back and make a difference in women's lives."

Free testing and education is being provided in coordination with partnering hospitals in Texas, Ohio, California, and Maryland. Participating hospitals include: Un
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SOURCE Colgate-Palmolive
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