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Colgate-Palmolive Partners With Share Our Strength To Host Online Contest To Combat Childhood Hunger
Date:4/20/2009

Colgate-Palmolive's 'Share Mom's Love' Contest to Award Funding For Summer Feeding Programs

NEW YORK, April 20. 2009 /PRNewswire-FirstCall/ -- Colgate-Palmolive has partnered with Share Our Strength(R) to fight childhood hunger - starting with just a click of a mouse. To coincide with Mother's Day, Colgate today launched a campaign to raise awareness of childhood hunger featuring an online contest to support summer feeding programs to select cities in the U.S.

Over 12.6 million children in the U.S. are at risk of experiencing hunger. While many at-risk children receive food through federal, school-based feeding programs, about 80% of these kids do not receive regular meals during summer vacation. Feeding programs supported by Colgate and Share our Strength help to ensure that these children continue to receive free, nutritious meals.

"One in every six children in America suffers from uncertain access to the healthy, nutritious foods they need," said Carla Kelly, GM, Multicultural Marketing, Colgate-Palmolive. "Colgate is proud to support the mission of Share Our Strength to increase and facilitate children's access to nutritious foods. We encourage consumers to join the fight against childhood hunger in the U.S. by going online and participating in Colgate's 'Share Mom's Love' contest.

This Mother's Day, share mom's love and help to end childhood hunger by visiting www.colgate.com/sharemomslove. Registered users will be eligible to vote online for their local participating city. Children in each of the 10 participating cities will benefit from support from Colgate and Share our Strength as part of this campaign. The three cities to receive the most online votes by 12:00pm (EST), May 10, 2009 will receive funding for a summer feeding program. Contest supporters will also be invited to enter for a chance to win a g
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SOURCE Colgate-Palmolive Company
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