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Colgate Bright Smiles, Bright Futures(R) Kids' Initiative Visits Union City, NJ
Date:5/5/2009

UNION CITY, N.J., May 5 /PRNewswire/ -- Colgate and the Hispanic Dental Association officially declared April El Mes de la Salud Bucal: Un Mundo de Sonrisas Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part of an ongoing commitment to quality oral care among the Hispanic community. The Latino population has the lowest incidence of dental visits when compared to any other ethnicity and ranks the highest for untreated dental caries among children, according to a 2007 study by the National Center for Health Statistics for the Centers for Disease Control and Prevention.(1)

In response to the low number of annual Hispanic dental visits, Colgate is providing free dental screenings for disadvantaged children at select retailers throughout Miami, Los Angeles, Houston, and New Jersey, as part of the Colgate Bright Smiles, Bright Futures(R) kids' initiative. Essentially, the educational campaign is structured to remind Hispanics that prevention is less costly than treatment and as such, strong oral health habits at home are extremely important.

For more information on El Mes de la Salud Bucal and easy at-home oral health tips, visit www.colgate.com/espanol

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's web site at http://www.colgate.com.

(1) Table 94, United States 2007, National Center for Health Statistics, CDC,http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

    Contact: Yvette Regalado
             SIBONEYUSA
             305-373-2535
             yregalado@siboneyusa.com

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SOURCE Colgate
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