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Cohn & Wolfe Launches GCI Health, One of the World's Largest Healthcare Public Relations Firms
Date:7/9/2008

GCI Health meets global needs for the increasingly complex healthcare

environment

NEW YORK, July 9 /PRNewswire/ -- Cohn & Wolfe has announced the formation of GCI Health, a new global healthcare public relations firm, specializing in all aspects of the healthcare industry. GCI Health, which will be led by Jill Dosik as president, offers high-science expertise, ROI-generating product marketing strategy and leading-edge digital health capabilities. It is a Cohn & Wolfe Group company, but will operate independently.

"This is an exciting day for our clients and our people. GCI Health becomes a specialist agency in an industry that is becoming more complex and requires very focused expertise. We will be able to find solutions for our clients on the many challenging issues facing their industry, through our diverse talent pool and proprietary tools and resources," said Dosik.

GCI Health was born from GCI Group's renowned global healthcare practice, and includes additional WPP resources. The agency meets the critical needs of healthcare clients through a team of dedicated experts in regulatory, science, product crisis, marketing and public affairs, as well as in the digital arena. The agency currently serves some of the largest healthcare companies in the world as well as hospitals, non-profits, associations, medical devices, institutions and more.

"GCI Health is perhaps best known for its high-science experts who translate that language into the right voice for the right target audience. It is respected globally for handling clients' most difficult challenges, creating and implementing product marketing strategy and pioneering the digital landscape in healthcare," said Donna Imperato, chief executive officer of Cohn & Wolfe. "It's an agency with a great heritage, and an even more promising future."

In addition to Jill Dosik as president, leadership at GCI Health will include Paul Keirnan, managing
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SOURCE GCI Health
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