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Cognichoice Behavioral Health Software App Launches Crowdfunding Campaign on Health Tech Hatch
Date:1/23/2013

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Offered as custom editions of "white label" web browser-based, mobile web, and mobile device software to companies and organizations in the health care industry that are mission-driven and prevention-driven, Cognichoice seeks research partners with which to test the efficacy of the app with multiple patient populations. While the software platform is being used in a pilot study in collaboration with an academic research hospital, Clelland estimates the need for at least two more studies before reaching the tipping point with clinicians who will in turn prescribe the app to their patients.

“Cognichoice’s business model is B2B, scalable, global and targets the healthcare industry, all of which make it an app that shows tremendous promise for success,” says Patricia Salber, CEO of Health Tech Hatch. “Unlike the 95 percent of health apps submitted directly to consumers without testing, Cognichoice is already being used in a pilot study with an academic research hospital and a subset of its obese and overweight patient populations. This important differentiator is why we believe it has the potential to be a successfully crowdfunded initiative.”

Hatch’s platform combines crowdfunding with the power of social media to raise funds not only from family and friends but from anyone who may be interested in the project. A computer or mobile device, and an interest in supporting health care innovation, are all that are needed to get involved.

Developers of the Cognichoice app, who will run the fundraising endeavor now through February 15, 2013, hope to raise $67,000 to fund additional studies. The direct ask of the campaign is for money to support the software development needed to create an edition of Cognichoice for each research study to help prove the continued efficacy of the app.

About Health Tech Hatch
Health Tech Hatch (Hatch) is an online and mobile resource dedicated to launching early-stage innovations in h
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