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Cognichoice Behavioral Health Software App Launches Crowdfunding Campaign on Health Tech Hatch
Date:1/23/2013

Blacksburg, Va. and Larkspur, Calif. (PRWEB) January 23, 2013

Health Tech Hatch (Hatch), a crowdfunding and development resource for entrepreneurs creating innovative health and wellness products and companies, today announced the launch on its site of a new crowdfunding campaign for Cognichoice™ – The App That Helps People Change. Designed for companies in the health care industry who would offer it to the patient communities they serve with common problems – such as type 2 diabetes, obesity, heart disease, high cholesterol, high blood pressure, alcoholism or drug abuse – Cognichoice delivers a personal awareness and social sharing software platform to users in web, mobile web, and mobile versions, based on evidence-based techniques that result in behavior change.

Anne Giles Clelland, M.A., M.S., founder and president of Handshake Media, Incorporated and the founder of Handshake 2.0, originated the concept for Cognichoice. Alexander Edelman, a Ph.D. student in physics at the University of Chicago, is the founding developer. Clelland and Edelman designed the Cognichoice software platform to help people make real changes in their lives – to start doing what they need to do and to stop doing what they know they shouldn’t.

“Behavioral science tells us that healthy changes can happen when we believe we can change, become personally more aware, and get a little help from our friends. That’s exactly what Cognichoice is about,” says Clelland. “We seek more research partners to demonstrate Cognichoice’s efficacy in producing health outcomes. If our crowdfunding campaign on Health Tech Hatch is successful, we’ll have funds to support additional research projects.”'/>"/>

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