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CogniFit and Longevity Expert Cooperate to Raise Awareness for the Benefits of Brain Fitness
Date:3/30/2010

is study, 500 residents from Rockland County will participate in an 18-month brain training program. At the conclusion, the Mental Health Association will publish a manual called “Celebrating the Aging Brain.”

As a spokesperson for CogniFit, Berg will represent the company in all marketing activities and will join forces with the company to raise awareness for the benefits of brain training and for CogniFit in particular. Berg says, “Brain fitness is such an essential part of our overall health and it is encouraging to see how people can experience cognitive improvement at any age with the help of specific brain fitness programs. I am so enthusiastic about the promise of brain fitness and the difference it can make in the quality of people’s lives. CogniFit’s unique assessment and personalized training sets the standard for how a successful brain fitness program should be structured.”

Michal Frenkiel, Vice President, Marketing at CogniFit noted, “It’s encouraging to see that more people are aware of the importance of brain fitness; Adriane’s experience and credibility with older adults and caregivers will go a long way help to share this message. We are pleased that Adriane discovered CogniFit, that it was chosen as the provider for the “Strong Brain, Fit Brain, Smart Brain program and that she continues to be an advocate for CogniFit and brain fitness training.”

CogniFit Personal Coach tailors scientifically-validated cognitive training to meet the specific needs of individuals and adjusts the difficulty of the exercises during training to suit them. As a result, people using CogniFit software are challenged to improve thei
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