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CogniFit and Longevity Expert Cooperate to Raise Awareness for the Benefits of Brain Fitness
Date:3/30/2010

Adriane Berg of Generation Bold partners with CogniFit to promote importance of cognitive fitness for improved longevity

NEW YORK (PRWEB) March 30, 2010 -- CogniFit™, Inc., a leading maker of Brain Fitness Software (www.cognifit.com), announces that Adriane Berg, a veteran in the field of longevity, author and speaker, is now an official spokesperson for CogniFit. Berg, who is a recognized expert in the Boomer, caregiver and senior markets, will represent CogniFit to further advance the importance of brain fitness to maintain and improve longevity.

Berg is the author of several books, including How Not To Go Broke at 102. She is a national keynoter to travel, financial, home and facilities building, healthcare, government and nonprofit groups. She is also the CEO of Generation Bold, a business development consultancy that offers deep insights to the Boomers, older adults and caregiver markets.

In October 2009, CogniFit and Berg teamed up to develop a brain fitness program for the Mental Health Association of Rockland County with funding from the New York State Office for the Aging. Berg and Dr. Karen Oates designed the brain fitness program called “Strong Brain, Fit Brain, Smart Brain,” based on CogniFit Personal Coach brain fitness software, for seniors in the Rockland County region to strengthen their cognitive health. Through th
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