Navigation Links
CogniFit and Longevity Expert Cooperate to Raise Awareness for the Benefits of Brain Fitness
Date:3/30/2010

Adriane Berg of Generation Bold partners with CogniFit to promote importance of cognitive fitness for improved longevity

NEW YORK (PRWEB) March 30, 2010 -- CogniFit™, Inc., a leading maker of Brain Fitness Software (www.cognifit.com), announces that Adriane Berg, a veteran in the field of longevity, author and speaker, is now an official spokesperson for CogniFit. Berg, who is a recognized expert in the Boomer, caregiver and senior markets, will represent CogniFit to further advance the importance of brain fitness to maintain and improve longevity.

Berg is the author of several books, including How Not To Go Broke at 102. She is a national keynoter to travel, financial, home and facilities building, healthcare, government and nonprofit groups. She is also the CEO of Generation Bold, a business development consultancy that offers deep insights to the Boomers, older adults and caregiver markets.

In October 2009, CogniFit and Berg teamed up to develop a brain fitness program for the Mental Health Association of Rockland County with funding from the New York State Office for the Aging. Berg and Dr. Karen Oates designed the brain fitness program called “Strong Brain, Fit Brain, Smart Brain,” based on CogniFit Personal Coach brain fitness software, for seniors in the Rockland County region to strengthen their cognitive health. Through this study, 500 residents from Rockland County will participate in an 18-month brain training program. At the conclusion, the Mental Health Association will publish a manual called “Celebrating the Aging Brain.”

As a spokesperson for CogniFit, Berg will represent the company in all marketing activities and will join forces with the company to raise awareness for the benefits of brain training and for CogniFit in particular. Berg says, “Brain fitness is such an essential part of our overall health and it is encouraging to see how people can experience cognitive improvement at any age with the help of specific brain fitness programs. I am so enthusiastic about the promise of brain fitness and the difference it can make in the quality of people’s lives. CogniFit’s unique assessment and personalized training sets the standard for how a successful brain fitness program should be structured.”

Michal Frenkiel, Vice President, Marketing at CogniFit noted, “It’s encouraging to see that more people are aware of the importance of brain fitness; Adriane’s experience and credibility with older adults and caregivers will go a long way help to share this message. We are pleased that Adriane discovered CogniFit, that it was chosen as the provider for the “Strong Brain, Fit Brain, Smart Brain program and that she continues to be an advocate for CogniFit and brain fitness training.”

CogniFit Personal Coach tailors scientifically-validated cognitive training to meet the specific needs of individuals and adjusts the difficulty of the exercises during training to suit them. As a result, people using CogniFit software are challenged to improve their abilities – including Naming, Focused Attention, Visual Spatial Memory, Mental Flexibility and Executive Functions – but not frustrated by the software’s difficulty level. As users’ skills improve, the training also evolves.

About CogniFit

CogniFit was founded in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.

CogniFit brain fitness programs provide an initial baseline assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. CogniFit's scientifically validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health.

To learn more about CogniFit, please visit the website at www.cognifit.com.

###

Read the full story at http://www.prweb.com/releases/2010/03/prweb3806154.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Sperm Gene May Cause Mens Longevity Disadvantage
2. Doctors Share Longevity Secrets on CBS Broadcasts
3. David Wolfe Hosts 3-Day Longevity Conference: Top Wellness Experts Reveal Tomorrow's Best Natural Health and Nutrition Information Today
4. The longevity revolution
5. Free Anti-Aging Teleseminar Teaches People Key Lifestyle Changes To Maximize Longevity
6. Informatics experts contribute to special Health Affairs edition on e-health in the developing world
7. As Swine Flu Fades, Experts Ponder Next Season
8. Peer Review Experts Have Weighed In ... WEIGHLEVEL Is a Proven Winner
9. Chiropractors at Lyn Lake Chiropractic Clinic Provide Minneapolis, MN, Resource As Official MyFoxTwinCities.com ASK THE EXPERTS Sponsor
10. International Pelvic Floor Muscle Expert Presents Live Webinars on Telemedecine
11. Mesocare.org Presents “Ask the Expert” for Mesothelioma Patients and Their Families
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
CogniFit and Longevity Expert Cooperate to Raise Awareness for the Benefits of Brain Fitness 
(Date:4/28/2016)... , ... April 28, 2016 , ... Head Over Heels ... 9 Western Championships. The competition will be held at the University of Montana on ... gymnasts west of the Mississippi River. , In order to qualify, Varize needed to ...
(Date:4/28/2016)... ... April 28, 2016 , ... ... open availability of a new CDISC standard, Clinical Trial Registry (CTR) XML. ... This innovative standard will make it possible to build applications that generate ...
(Date:4/28/2016)... ... April 28, 2016 , ... Cosmetic Town, an online ... cosmetictown.com . The forum section was recently revamped and upgraded to allow even more ... in use across the country. , According to the senior editor of Cosmetic Town, ...
(Date:4/28/2016)... ... 2016 , ... Greener Hydroponics is now offering a large selection of Smart ... organic farmers and nurseries according to Sales Manager Joe Steele who says, “Now is ... is to offer wholesale level pricing and ultra-fast shipping for growers of any size.” ...
(Date:4/28/2016)... ... April 28, 2016 , ... In 2011, TIME magazine ... the emerging field of biomechatronics, technology that marries human physiology with electromechanics. He continues ... He is also the Founder of BionX , a leader in the field ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... 27, 2016 ... in Zürich gab Strekin AG den Start ... zur Erhaltung des Resthörvermögens von Patienten, denen ... die umfassende Phase-II-Doppelblindstudie mit Placebo-Kontrollgruppe werden momentan ... wird während der Operation direkt ins Mittelohr ...
(Date:4/27/2016)... PARIS , April 27, 2016 ... Year-Over-Year Including 42% Growth in Recurring Consumable Sales  ... Mauna Kea Technologies (Euronext: MKEA, OTCQX: MKEAY) ... today announced its sales for the first quarter ended ... business and the execution of its commercial strategy. ...
(Date:4/27/2016)... 2016 Transparency Market Research has ... - Global Industry Analysis, Size, Share, Growth, Trends, and ... global skincare devices market was valued at US$ 7,255.8 ... a CAGR of 10.1% from 2015 to 2023 to ... the full Skincare Devices Market (Treatment Device - LED Therapy ...
Breaking Medicine Technology: