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CogniFit Launches its Online Brain Training Platform in Japanese

New York, NY (PRWEB) March 05, 2013

CogniFit, a leading developer of scientific brain training and online brain fitness, announces the release of its online brain fitness platform in Japanese, offering its brain games software to users in Asia. The CogniFit brain training platform is now available in more than 55 countries and in 10 different languages including English, Spanish, French, Italian, German, Brazilian, Portuguese, Dutch, Arabic and Japanese, accelerating its position as a worldwide leader in the digital mental health market.

The need to assess and train cognitive skills is a critical element in maintaining good mental health. In an aging world and in a rapidly aging Japanese society, an increasing number of individuals are looking for tools to help maintain their brain health. Companies and governments are also on the outlook for new solutions to prevent and help cognitive decline. This interest leads to an ever growing demand for health and wellness solutions across a large number of different age groups which are looking for a diverse set of brain health benefits in brain training. The need for consumers to train their cognition in a friendly localized platform is an important element to an effective training. Therefore, providing a multilingual platform is key in helping people across different geographies to access a healthier and more productive lifestyle through brain training and brain games. Japanese-speaking consumers can now gain access to this technology in their native language.

Nathanael Eisenberg, Chief Executive Officer at CogniFit, explains: “Asia is today one of the most dynamic regions on earth. Being present in Japan provides another layer to CogniFit’s globalization efforts and is an important milestone to fulfill our vision of helping individuals across the world through brain training and mental health.”

Independent and peer-reviewed scientific research on CogniFit programs has shown that training cognitive skills can lead to essential cognitive development benefits to the users for a large variety of needs, which may, in turn, be instrumental in improving quality of life.

The CogniFit brain fitness platform assesses and trains a wide selection of cognitive domains such as memory, attention, perception and motor control. The platform is free to use and users can add specific applications to their training for as low as $4.99.

About CogniFit

CogniFit is a leading developer of online brain training programs that enable people to discover and improve themselves.

Founded in 1999, CogniFit has developed a unique and patented technology that allows consumers to assess and train their cognitive skills and abilities to improve their quality of life. CogniFit is headquartered in New York City with branches in Europe.

For additional information or interviews inquiries, contact the PR department at media(at)cognifit(dot)com

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