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Coca-Cola & the Center for Hispanic Leadership Aim to Build Momentum for Hispanic Professionals

Columbis, OH (PRWEB) October 21, 2013

In keeping with its company’s values of leadership, collaboration, and diversity, the Coca-Cola Company has committed to sponsoring the Ohio Hispanic Workforce and Economic Development Summit, presented by the Center for Hispanic Leadership (CHL) Ohio Chapter in partnership with the Ohio Commission on Hispanic/Latino Affairs, on November 7th in Columbus at the Hollywood Casino.

“Diversity provides the creativity and innovation,” says Coca-Cola’s Les Parsons, Central Region Vice-President of Product Supply, “essential to our economic well-being.”

Though the United States Hispanic-owned small businesses continue to outpace the growth of all other small businesses in the country by a ratio of 3 to 1, the growing number of Hispanic entrepreneurs and small business owners require leadership and operational training. Many Hispanic business owners are faced with the inability to consistently create and sustain relationships with Fortune 500 corporations, and therefore, are not at the forefront of supplier diversity programs. According to a 2012 survey conducted by McCombs School of Business, and the Kauffman Foundation, Hispanic entrepreneurs and business owners must learn how to become better leaders and, at the same time, better business operators in order to compete against non-Hispanic, mainstream businesses.

"It is extremely important for Hispanic businesses to grow and compete confidently in the marketplace," says Rafi Rodriguez, CHL Ohio Chapter President. "There are not enough culturally relevant educational and training resources to help Hispanics flourish as leaders, business owners, and supplier diversity partners."

The summit will provide the necessary professional tools and networking opportunities needed for Hispanics to better attain and sustain a momentum of success. Those attending the one-day summit will benefit from:

  • A highly interactive four-hour workshop that will help Hispanic entrepreneurs and business owners to become better leaders and business operators
  • Information, tips, tools and resources to engage their business and access state government and private sectors opportunities to profitably grow and compete
  • Access to CHL's online Certification Program:
  • Networking with successful Hispanics from across the state of Ohio

For the full agenda and to register, please visit CHL Ohio Hispanic Workforce and Economic Development Summit or call Rafi Rodriguez, CHL Ohio President at (937) 304-7393 or by e-mail: Rafi(at)CenterforHispanicLeadership(dot)com.

Summit Details
November 7th
Hollywood Casino
200 Georgesville Rd
Columbus, OH 43228

8:00 am to 5:00 pm    
$300 Registration covers 4-hour workshop, lunch, and afternoon session $50 Registration covers lunch and afternoon session

About CHL Corporate

We build brands from the outside in.

Instead of selling to Hispanic consumers, let them help build your brand and enable them to influence its growth.

We develop Hispanic leaders from the inside out.

By embracing their unique immigrant perspective instead of assimilating so quickly, Hispanic employees are enabled to innovate and lead your business with cultural authenticity.
As the only Hispanic human capital, business development, and marketing consulting firm of its kind, CHL’s unique approach is centered on building leaders and building brands by clearly demonstrating how these two facets are interconnected and dependent on each other. To learn more about CHL Corporate, visit us at:

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

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