Dr. Milton Owens and the Coastal Center for Obesity are the first and only in Southern California to provide protection for cash paying patients in the case of a rare complication, and the Hispanic community is benefiting.
Los Angeles, CA (PRWEB) August 29, 2008 -- Dr. Milton Owens and the Coastal Center for Obesity are the first and only in Southern California to provide protection for cash paying patients in the case of a rare complication. This unique program, BLIS (www.bliscompany.com), is only available to select surgeons who meet the stringent low complication rates and requirements set by BLIS. BLIS provides a comprehensive financial solution designed to protect the BLIS surgeon and their cash paying patients from the financial consequences of the rare but known medical complications that are associated with weight loss surgery.
"BLIS continues to grow and support bariatric surgeons with the financial protection they need in order to protect those who need it most - Hispanic cash paying patients risking it all to gain access to life saving bariatric surgery," said Lisa Gladstone, Director of Business Development at Coastal Center for Obesity (www.coastalobesity.com). "Our mission is to improve access to weight loss surgery to those who need it most in the Hispanic community."
BLIS is similar to the concept of a new car warranty in that is comes with what you buy as part of your cash package price. Cash paying patients undergoing weight loss surgery will have protection against the cost of surgical complications; however, they can also choose to purchase a more expansive cash price that will include longer periods of protection from complication related medical care.
In addition to offering BLIS, Coastal Center for Obesity has launched a new Hispanic Market advertising campaign created by PlanetWoot (www.planetwoot.com), an Orange County based agency, to make this life saving procedure more accessible for the Hispanic community of Southern California: "Hay mucho por vivir", which adapts to "There is much more to live." The television commercials will be first shown in selected Southern California markets to later be grown statewide and then nationally in top Latino markets. The Spanish language advertising can be viewed at www.soluciondepeso.com.
For additional information about Coastal Center for Obesity, please visit www.coastalobesity.com or contact Carlos Sosa at email@example.com (714.841.5557) to set up an interview with Dr. Owens or for marketing and advertising information.
Read the full story at http://www.prweb.com/releases/2008/08/prweb1258464.htm
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